TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE

Tomić, Blaženko

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undergraduate thesis

TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE

2018. urn:nbn:hr:150:879545

Tomić, Blaženko

University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

APA 6th Edition

Tomić, B. (2018). TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:879545

MLA 8th Edition

Tomić, Blaženko. "TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:879545

Chicago 17th Edition

Harvard

Tomić, B. (2018). 'TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:879545

Vancouver

Tomić B. TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:150:879545

IEEE

B. Tomić, "TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:879545

Cite this item: https://urn.nsk.hr/urn:nbn:hr:150:879545

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Metadata

Title	TRADICIONALNE I DIGITALNE POSLOVNE KOMUNIKACIJE
Title (english)	TRADITIONAL AND DIGITAL BUSINESS COMMUNICATION
Author	Blaženko Tomić
Mentor	Darija Ivanković (mentor)
Committee member	Željko Sudarić (predsjednik povjerenstva)
Committee member	Darija Ivanković (član povjerenstva)
Committee member	Mirjana Nedović (član povjerenstva)
Granter	University of Applied Sciences "Lavoslav Ružička" in Vukovar (Business Department) Vukovar
Defense date and country	2018-09-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Suvremena poduzeća u svojoj poslovnoj komunikaciji koriste tradicionalne i digitalne oblike poslovnog komuniciranja. Poslovna praksa pokazuje kako je poslovno komuniciranje kvalitetnije ukoliko se kombiniraju tradicionalni i digitalni oblici poslovnog komuniciranja. U ovom radu prikazan je teorijski dio vezan uz poslovno komuniciranje na internoj i eksternoj razini. Rad prikazuje i poslovno komuniciranje u poduzeću Coca-Cola HBC Hrvatska. Coca-Cola pridaje veliku pažnju poslovnom komuniciranju i razvoju kvalitetne komunikacije unutar poduzeća na eksternoj razini, odnosno u komunikaciji s poslovnim partnerima i kupcima. Iz navedenog razloga u svoje poslovno komuniciranje uvodi tehnološke inovacije kojima se može postići bolji rezultati poslovnog komuniciranja. No, bez obzira što pridaje veliku pažnju inovacijama u komuniciranju, Coca-Cola i dalje stavlja naglasak i na tradicionalno poslovno komuniciranje.
Abstract (english)	Contemporary companies use traditional and digital forms of communication in their business communications. Business practice shows that business communication is better when traditional and digital forms of business communication are combined. This paper presents a theoretical part related to business communication on the internal and external levels. Paper also displays ways of business communication in Coca-Cola company. Coca-Cola gives great importance to business communication and the development of quality communication within the enterprise and at the external level, ie in communication with business partners and customers. For this reason, it introduces technological innovations that can achieve better results in business communication. No matter how much attention is paid to innovation in communication, Coca-Cola still puts emphasis on traditional business communication as well.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:150:879545
Study programme	Title: Trade Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2018-12-21 08:48:30