Ethics as a philosophy, i.e. as a system of explicating morality, explores the foundations and origins of morality. Moral goals and desires are the task of ethics. Ethics aims to direct towards the principles that are applied regularly to guide individuals in certain situations in business relations. Trade is important because it drives social and economic development. It is a prerequisite for sustainable development. Ethics in trade relations is a step forward towards sustainable development, and it encompasses trading companies that are ecologically, financially, and socially responsible. Following the ethics of trade relations, trading companies undertake activities that can improve working conditions and protect the environment. Trading companies need to cooperate in order to improve the social conditions and to protect the environment in the production process. This paper investigated the Colgate-Palmolive company, which adheres to ethical principles in their dealing with consumers, the environment, its management practices, and more.