Communication activity is the basis of all social activities. The precise communication activity determines success, ie, failure of a certain relationship. Communication activity is also crucial in achieving the success of business entities, and the same as such includes the following elements: the sender of the message, the message, the recipient of the message and the return connection. Marketing communication was the subject of consideration of this final work, and on the example of the automotive industry - Rimac cars. Marketing communication is important because it affects the formation of consumer behavior in the form of thinking about products, change of attitude and changes in thinking and behavior. Marketing communication is based on marketing elements that are increasingly integrated into a single entity in order to significantly impact consumers, starting with consumers, but also contributing to building a long-term relationship with consumers. The forms of integrated marketing communications are: advertising, direct marketing communication, sales promotion, personal sales, public relations, publicity and outdoor advertising. The company Rimac cars is aware of the potential of integrated marketing communications that he actively uses in his business. The marketing communication of Rimac cars is based on digital technology and the Internet.