The store represents an intermediary between producers and consumers. In the beginning, trade is used for survival purposes, and with the development of the world on a global scale, there was the development of stores, which led to today's modern stores. In the last twenty years, great influence on the development of trade had computerization and digitization h which led to a new way of trading. Modern stores must respond to consumers, i.e. today consumers are the ones who manage the products. The reason for this is that there are a large number of manufacturers and sellers, and if the wishes and needs of consumers are not met, modern stores will lose their customers. Previously, various methods of advertising were used, and today, through modern methods, it is much better to see exactly what customers want. With the help of cookies, GPS location of mobile devices, social networks and other modern technologies, the wishes and needs of customers can be reached in a simple way. Sales, payment and delivery have also been modernized because there are various sales options where the employer does not require employees at all, payment is increasingly done as contactless payment, and in some countries there is the possibility of delivery by drone in a short period of time. Modern stores must follow the latest trends in order to survive in the today's market. Sellers and buyers view the perspective of modern commerce in different ways. The common characteristics of producers and consumers in modern stores are the possibility of buying at any time, simple and fast communication, no middleman, the possibility of stealing personal data and others.