An elaborate business strategy is a necessary step when starting a business venture. In the strategy, entrepreneurs additionally deal with the problem of insufficient popularity of their services. Buying a franchise is one of the ways to start an entrepreneurial venture. By entering into a franchise relationship, an entrepreneur at the very beginning of the business can bypass "beginner" problems and overcome business obstacles, considering that the franchisor offers a proven business strategy and methodology as well as the necessary knowledge. This thesis deals with starting an entrepreneurial venture through the purchase of a franchise. It addresses both the advantages and disadvantages of this type of entrepreneurial alternative for the parties involved, as well as the process of buying a franchise with the necessary steps. The motivation to enter an entrepreneurial venture is mostly seen through the wishes of the entrepreneur who can act and determine in his company according to his will. He develops the business the way he thinks is best and doesn’t have to ask permission for the same. For a job well done, there is a financial reward that comes to the entrepreneur, who distributes it the way he wants.