Consumer is defind as a individual which buys a certain product or service from a trader for personal purposes. As an individual, the consumer, has the ability to influence other individuals and a group of people with whom he shares the same or similar life values and interests. From all of this arises the scientific discipline known as consumer behavior, which studies the power of influence and processes during the acquisition, use and disposal of a product, known as behavior after purchase. Consumers are users of goods and services depending on their capabilities and achived inflows. Along income, the economic situation of an individual or a group of individuals, silimar life experience and behavior are specific for determining a place in society or a social class. Social class is defined as devision of society into categoriey in which individuals, families and groups share similar values, lifestyles, behavior adn interests. Similar lifestyles and behavior of an individual who is a memvor of one of the social classes have a big influence on the formation of norms and values in society. All this results in the influence of members of one class on the behavior and consumption of members of other classes, which in practice can be explained as the influence of consumers of a higher class on consumers of a lower social class. Therefore, the influence of social classes on consumer behavior is visible, which is manifested through status behavior, obtaining status symbols, compensatory consumption and the very meaning of money.