The subject of this paper is communication with the market in the tourism industry. The aim of this paper is to investigate and show how communication with the market in the tourism industry of the Republic of Croatia is carried out by the Croatian Tourist Board. Communication is extremely important in the tourism industry because of the communication tourist destination stands out on the market, attracts tourists, builds a brand and creates prerequisites for further development. The Croatian Tourist Board has been successfully promoting Croatia as a desirable tourist destination in the world for years, and the result of the communication carried out by the Croatian Tourist Destination is the increasing number of visitors to Croatia and the recognition of Croatia's tourist offer in the world. After the research, based on the responses of the respondents, it was seen that they perceive Croatia's tourist offer positively and that promotional activities related to the promotion of Croatia as a tourist destination result in the respondents being happy to go on vacation to Croatia, as well as to recommend others to go on vacation to Croatia. Also, it was observed that the best communication channel for communicating with tourists is social networks. The recommendation for the further work of the Croatian Tourist Board is to actively communicate with tourists through social networks and to focus on promoting the natural beauty of Croatia.