Communication is a process of sharing information between two or more individuals. Communication is always a bi-directional relationship. On one side there is a sender of the message and on the other there are one or more recipients. Two basic forms of communication are reciprocal and mass communication. Enterprises, in order to communicate with their potential customers and consumers, use mass communication. While communicating with the market it is important to send a clear, truthful and an interesting message. Enterprises communicate with the market via advertising, personal sales, sales improvement, public relations and by using sponsorship. During communication, the economic subjects ought to follow the principle of socially responsible communication. Socially responsible market communication is one that doesn’t, in any way, endanger or threaten any legal or physical person or entity, its rights or interests. The wish for increasing profits can lead to certain immoral behaviour and decisions that are reflected on the communication. The simplest example is an advertisement containing false information that being presented as the truth. This kind of socially irresponsible communication should be avoided and, by respecting consumers first, one should base its market communication on the principle of social responsibility. Responsible social communication will surely be noticed by consumers and rewarded by their trust.