This final thesis analyses and presents the role and the importance of strategic management in the function of operations management in a company. Through attentive and systematic analysis of the business environment, management experts can audit and adjust the management strategies to harmonize them with the new opportunities and market challenges. Monitoring and analysis of the business environment is a fundamental prerequisite for strategic planning by the management. Insights into the business environment enable the forecasts of future developments, the planning of future events and the provision of corresponding business activities of the company. Strategic management and strategic planning of a company exert a noticeable interactive impact on the environment in which the company operates. This can be confirmed by the example of the company Bosch whose operations management was at the focus of this paper. The final thesis comprises of a theoretical and an empirical part. The theoretical part of the paper analyses the economic importance of strategic management and strategic planning in the function of operations management and basic variables of the business environment. The empirical part of the paper addresses operations management in the company Bosch. It is a company that achieves good business results primarily through quality strategic planning resulting from monitoring and analysis of the environment against which the company operates. Successful companies such as Bosch, knows that's the key factor of successful business is contained in regular systematic analysis of the market and adapting to the trends of the business environment, which is competitive and in a constant state of flux.