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Zbornik radova Međunarodna konferencija Razvoj javne uprave

2026

Ovogodišnja konferencija održana je pod nazivom "Pametna uprava za pametno društvo", naglašavajući potrebu za suvremenom, učinkovitom i građanima usmjerenom javnom upravom koja je sposobna odgovoriti na izazove digitalnog doba. Digitalna transformaci…

16. Međunarodna konferencija Razvoj javne uprave 2026

eISSN3102-498X

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Razvoj javne uprave pametna uprava

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Master's thesis Access restricted to institution's students and staff

PSYCHOLOGICAL FACTORS AFFECTING THE PURCHASE DECISION: THE CASE OF CROATIAN CONSUMERS

Maroš, Anica

2026-07-17

This thesis explores the psychological factors influencing consumer purchasing decisions in the Republic of Croatia, focusing on both the theoretical framework and its practical application in retail business. The theoretical part of the paper analyz…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

ponašanje potrošača psihološki čimbenici odluka o kupnji hrvatski potrošači istraživanje consumer behavior psychological factors purchasing decision Croatian consumers research

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Master's thesis Access restricted to institution's students and staff

DIGITALIZATION OF PUBLIC ADMINISTRATION

Lukić, Lucija

2026-07-13

The digitalization of public administration accelerates and simplifies communication between the government, citizens, and businesses through the application of modern information technologies. Its objective is to increase the efficiency, transparenc…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

digitalizacija elektroničke usluge javna uprava digitalization electronic services public administration

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Master's thesis Access restricted to institution's students and staff

GUARANTEE OF OWNERSHIP RIGHTS ACCORDING TO POSITIVE LEGAL REGULATION OF THE REPUBLIC OF CROATIA AND THE EUROPEAN CONVENTION FOR PROTECTION OF HUMAN RIGHTS AND FUNDAMENTAL FREEDOMS

Hećimović, Neven

2026-07-13

The right to property represents one of the fundamental human rights guaranteed by the Constitution of the Republic of Croatia and international legal instruments. This paper analyses the constitutional and legal regulation of property rights in the …

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Europska konvencija izvlaštenje pravo vlasništva ustavna zaštita constitutional protection European Convention expropriation property rights

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Master's thesis Access restricted to institution's students and staff

THE EFFECTIVNESS OF PROMOTIONAL PRICING AS A MARKETING TOOL

Gere, Davor

2026-07-09

This paper examines the effectiveness of promotional pricing as a marketing tool, with an emphasis on its influence on unplanned and impulse purchasing behaviour among consumers in a retail environment. The theoretical part of the paper covers promot…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

akcijske cijene impulzivna kupnja promocija prodaja kupovina potrošačko ponašanje promotional pricing impulse buying promotion sales pruchasing consumer

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Master's thesis Access restricted to institution's students and staff

THE IMPACT OF SOCIAL MEDIA ON BUILDING CORPORATE BRAND IN THE RETAIL SECTOR

Zlojić Retkovac, Jelena

2026-07-09

In today's digital environment, social networks have become an indispensable tool in the branding strategies of companies within the retail sector. This final paper explores the role of social networks in the process of creating, maintaining, and str…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

brendiranje društvene mreže e-marketing trgovina lojalnost kupaca branding social networks e-marketing retail customer loyalty

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Master's thesis Access restricted to institution's students and staff

THE CORPORATE GROUPS AND THEIR COMPANIES

Brkić, Marija

2026-07-13

A corporate group is a modern form of association of several legally independent companies that are economically and managerially united under a single leadership, usually a dominant company. It enables synergy, more efficient use of resources, cost …

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

društva koncerna ekonomski koncern trgovačka društva corporate group companies economic corporate group trading companies

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Master's thesis Access restricted to institution's students and staff

THE IMPACT OF ONLINE REVIEWS ON CONSUMER DECISION-MAKING IN DIGITAL MARKETING

Katavić, Ana

2026-07-13

This paper examines the influence of online reviews on consumer purchasing decision-making in a digital marketing environment. Electronic word of mouth (eWOM) has become one of the primary sources of information consumers use when evaluating products…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

online recenzije elektronička usmena predaja (eWOM) potrošačko odlučivanje digitalni marketing valencija recenzija povjerenje potrošača online reviews electronic word of mouth (eWOM) consumer decision-making digital marketing review valence consumer trust

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THE IMPACT OF PHYSICAL ACTIVITY AND DIGITAL TECHNOLOGY USE ON THE GROWTH AND DEVELOPMENT OF FIRST-GRADE PRIMARY SCHOOL CHILDREN

Sitarić, Sara

2026-07-10

Childhood is a crucial period for the development of physical, motor and functional abilities, and the modern lifestyle characterized by reduced physical activity and increased use of digital technologies further emphasizes the importance of research…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

digitalne tehnologije razvojne karakteristike djece tjelesna aktivnost child development digital technologies physical activity

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Master's thesis Access restricted to institution's students and staff

THE EFFECTS OF SHORT-TERM IMMOBILIZATION ON JOINT FUNCTIONAL CAPACITY

Komljen, Lucija

2026-07-10

Normal hand function depends on preserved joint mobility, muscle strength, and sensory control. Wrist immobilization, although often an essential part of treatment, may temporarily affect these functional abilities. The aim of this study was to exami…

College of Applied Sciences „Lavoslav Ružička“ in Vukovar

Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

funkcionalne sposobnosti imobilizacija šake zglob šake functional abilities immobilization wrist wrist joint

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Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

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