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undergraduate thesis
PRIKRIVENO OGLAŠAVANJE
2020. urn:nbn:hr:150:033893
Perković, Ivana
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Perković, I. (2020). PRIKRIVENO OGLAŠAVANJE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:033893

Perković, Ivana. "PRIKRIVENO OGLAŠAVANJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:033893

Perković, Ivana. "PRIKRIVENO OGLAŠAVANJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:033893

Perković, I. (2020). 'PRIKRIVENO OGLAŠAVANJE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 20 November 2023, https://urn.nsk.hr/urn:nbn:hr:150:033893

Perković I. PRIKRIVENO OGLAŠAVANJE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2023 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:150:033893

I. Perković, "PRIKRIVENO OGLAŠAVANJE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:033893

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Metadata
TitlePRIKRIVENO OGLAŠAVANJE
Title (english)COVERT ADVERTISING
AuthorIvana Perković
MentorŽeljka Borzan (mentor)
Committee memberMiljenko Šmit (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Oglašavanje kao sredstvo za marketinšku komunikaciju stvara ogroman utjecaj na potrošače i njihovu svijest. Između različitih oblika oglašavanja, prikriveno oglašavanje ima važnu ulogu jer stvara bolji učinak u pogledu komunikacije i prodaje. Prikriveno oglašavanje predstavlja jedinstvenu vrstu oglašavanja u kojoj se proizvod ili određeni brand pojavljuju u medijskim kanalima poput filmova, serija, video igrama, glazbenim spotovima, televizijskim emisijama i slično. Prikriveno oglašavanje uključuje proizvod, naziv branda ili ime kompanije u filmu ili drugim medijima zbog povećanja pamtljivosti marke i trenutnog prepoznavanja na mjestu kupnje. To je tehnika oglašavanja u kojoj kompanije plaćaju naknadu ili pružaju uslugu u zamjenu za prikazivanje njihovog proizvoda ili branda.
Abstract (english)
Advertising as a tool in marketing communication creates a huge impact on consumers and their awareness. Among different forms of advertising, covert advertising has an important role because it creates a better performance in terms of communication and sales. Covert advertising is a unique kind of advertising, in which a product or a particular brand appear in some media channels like movies, television serials, video games, music videos, television shows etc. A product placement is the inclusion of a product, brand name or the name of the company in a movie or other media for increasing memorability of the brand and instant recognition at the point of purchase. It is an advertising technique in which the companies pay a fee or provide service in exchange for a prominent display of their product or brand name.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:033893
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-17 13:40:19