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undergraduate thesis
DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA
2017. urn:nbn:hr:150:419907
Ivković, Tena
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Ivković, T. (2017). DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:419907

Ivković, Tena. "DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:419907

Ivković, Tena. "DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:419907

Ivković, T. (2017). 'DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:150:419907

Ivković T. DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:150:419907

T. Ivković, "DISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:419907

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Metadata
TitleDISTRIBUCIJA PUTEM DRUŠTVENIH MREŽA
Title (english)DISTRIBUTION THROUGH SOCIAL NETWORKS
AuthorTena Ivković
MentorSenka Zavišić (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberSenka Zavišić (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Temeljni cilj u ovom radu je razraditi definiciju i svrhu društvenih mreža te njihov značaj iz perspektive potrošača i poduzeća. Za poduzeće društvena mreža predstavlja alat preko kojeg komunicira sa svojim potrošačima na način da prikupi informacije o njihovim željama i potrebama, predstavi im novi proizvod te zainteresira potencijalne potrošače za njihov proizvod. Također će biti prikazano kako su društvene mreže suvremeni najjeftiniji i najučinkovitiji marketinški alat. Bitno je napomenuti da su svi elementi marketinškog miksa ključni za prodaju proizvoda, no na društvenim mrežama najviše bi se istaknula promocija. Kako bi se najbolje shvatila važnost društvenih mreža u marketingu, usporedit će se promocija proizvoda ili usluge na internetu i u tradicionalnim medijima. Društvene mreže poput, Facebooka, Twittera i Instagrama u više različitih istraživanja pokazale su se kao najznačajnije mreže po broju aktivnih korisnika, što ujedno znači da su i veliko virtualno tržište za poduzeće.
Abstract (english)
Main goal of this paper is to show the definition and purpose of social networks in business and their significance from the perspective of consumers and businesses. For the company social networks are the tool through which they communicate with their customers in a way to collect information about their needs, to present their new product and to interest potential customers for the product. Social networks will be shown as modern cheapest and most effective marketing tool. It is important to mention that all elements of marketing mix are important to sell a product, but on social networks the most important is promotion. The importance of social network marketing will best be shown by comparing it with the promotion by traditional media. Different reasearches put social networks such as Facebook and Twitter at the top for the most important social networks by active number of users, which means they are enormous virtual markets for companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:419907
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-14 07:13:00