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undergraduate thesis
UTJECAJ OGLAŠAVANJA NA DJECU I MLADE
2021. urn:nbn:hr:150:801436
Menrat, Mislav
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Menrat, M. (2021). UTJECAJ OGLAŠAVANJA NA DJECU I MLADE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:801436

Menrat, Mislav. "UTJECAJ OGLAŠAVANJA NA DJECU I MLADE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:801436

Menrat, Mislav. "UTJECAJ OGLAŠAVANJA NA DJECU I MLADE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:801436

Menrat, M. (2021). 'UTJECAJ OGLAŠAVANJA NA DJECU I MLADE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:801436

Menrat M. UTJECAJ OGLAŠAVANJA NA DJECU I MLADE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:150:801436

M. Menrat, "UTJECAJ OGLAŠAVANJA NA DJECU I MLADE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:801436

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Metadata
TitleUTJECAJ OGLAŠAVANJA NA DJECU I MLADE
Title (english)THE EFFECT OF ADVERTISING ON CHILDREN AND ADOLESCENTS
AuthorMislav Menrat
MentorMira Majstorović (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberŽeljko Sudarić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet završnog rada je oglašavanje orijentirano na djecu i mlade. U modernom svijetu djeca su od najmlađe dobi izložena utjecaju medija. Najveći utjecaj na djecu i mlade vrši se putem oglašavanja na televiziji te putem raznih internetskih stranica i društvenih mreža kojima djeca i mladu imaju neometan pristup. Oglašavanje je u današnjemu modernom društvu najzastupljeniji oblik plaćene promocije određenih usluga ili proizvoda te se oglašavanjem vrši utjecaj na ciljano tržište. U ovome radu to se konkretno odnosi na tržište koje zastupaju djeca i mladi. Cilj ovoga rada je istražiti mišljenja i stavove adolescenata o utjecaju oglašavanja putem društvenih mreža. Na temelju provedenog istraživanja i prikupljenih sekundarnih podataka radom se ispituje i hipoteza. Provedeno je primarno istraživanje pomoću anketnog upitnika na slučajnom uzorku kako bi ste došlo do potrebnih podataka te je korištena relevantna literatura.
Abstract (english)
The subject of the final paper is advertising oriented to children and adolescents. In the modern world, children are exposed to the influence of the media from an early age. The greatest impact on children and adolescents is made through advertising on television and through various websites and social networks to which children and young people have unhindered access. In today's modern society, advertising is the most common form of paid promotion of certain services or products, and advertising has an impact on the target market. In this paper, this specifically refers to the market represented by children and youth. The aims of this paper is to investigate the opinions of adolescents about the impact of advertising on social media. Based on the conducted research and the collected secondary data, the paper also examines the hypothesis. A primary survey was conducted using a randomized sample questionnaire to obtain the necessary data and the relevant literature was used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:801436
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-30 07:01:54