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undergraduate thesis
PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19
2021. urn:nbn:hr:150:750332
Jazbec, Matej
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Jazbec, M. (2021). PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19 (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:750332

Jazbec, Matej. "PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:750332

Jazbec, Matej. "PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:750332

Jazbec, M. (2021). 'PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:750332

Jazbec M. PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19 [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:150:750332

M. Jazbec, "PODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:750332

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Metadata
TitlePODUZETNIŠTVO U UVJETIMA PANDEMIJE COVID - 19
Title (english)ENTREPRENEURSHIP IN THE CONDITIONS OF COVID- 19 PANDEMIC
AuthorMatej Jazbec
MentorDarija Ivanković (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poduzetništvo potpomaže otvaranje novih radnih mjesta te pridonosi gospodarskom rastu i nacionalnom prosperitetu. Današnje tržište je globalno, poslovanje digitaliziranije što je rezultiralo stvaranjem kompleksnih i dinamičnih uvjeta poslovanja koji su često razlozi nastanka kriza u poduzećima. Ni velika poduzeća nije zaobišla svjetska kriza uzrokovana pandemijom COVID-19. Upravo je ova kriza apostrofirala na potrebu kriznih modela inovacija vođenih problemima koji su još uvijek nerazvijeni. Cilj rada je predstaviti reakciju globalnog branda Zara na promjenjive, turbulentne uvjete poslovanja uzrokovane pandemijom COVID-19 te analizom istih pokazati koliko je model uspješan i koliko je promjenjiv za druge slične brandove.
Abstract (english)
Entrepreneurship supports job creation and contributes to economic growth and national prosperity. Today's market is global, business is digitalized, which has resulted in the creation of complex and dynamic business conditions, which are often the reasons for the crisis in companies. Not even a large company has bypassed the global crisis caused by the COVID-19 pandemic. It is this crisis that has emphasized the need for crisis models of innovation-driven problems that are still undeveloped. The aim of this paper is to present the reaction of the global brand Zara to changes, turbulent business conditions caused by the COVID-19 pandemic, and the analysis shows how successful the model is and how changeable it is for other similar brands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:750332
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-25 09:32:37