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undergraduate thesis
ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA
2021. urn:nbn:hr:150:698974
Jakovljević, Domagoj
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Jakovljević, D. (2021). ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:698974

Jakovljević, Domagoj. "ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:698974

Jakovljević, Domagoj. "ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:698974

Jakovljević, D. (2021). 'ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:698974

Jakovljević D. ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:150:698974

D. Jakovljević, "ONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:698974

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Metadata
TitleONLINE TRGOVINA I OGLAŠAVANJE NA DRUŠTVENIM MREŽAMA
Title (english)ONLINE TRADING AND ADVERTISING ON SOCIAL MEDIA
AuthorDomagoj Jakovljević
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-11-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad prikazat će definiciju, obilježja, prednosti i nedostatke online trgovine, razvitak online trgovine od njenih početaka pa sve do danas, te ulogu društvenih mreža u online trgovanju, točnije oglašavanje putem društvenih mreža. Uvod će govoriti o općem pojmu trgovine i utjecaju razvoja interneta i tehnologije na trgovinu te pokrenuti pogled na online trgovinu kroz povijest. U prvom poglavlju rad će govoriti o povijesti online trgovine, o razvoju internetske mreže koji je osigurao temelj samog postojanja online trgovine, te početcima uporabe online trgovine koji su ju usmjerili u pravac kojim se razvija i danas. Poglavlje značajke online trgovine govorit će o prednostima i nedostatcima online trgovine, sigurnosti online trgovine i novčanim transakcijama putem interneta te o današnjim načinima plaćanja koji se mogu koristiti pri online kupovini. Poglavlje oglašavanje na društvenim mrežama donosi obradu odnosa online trgovine i društvenih mreža, vrste i karakteristike oglasa na internetu i društvenim mrežama te različite načine oglašavanja. Također govorit će o prednostima i nedostatcima te isplativosti oglašavanja na društvenim mrežama. Posljednje poglavlje prikazat će promijene koje je online trgovina doživjela a koje su uzrokovane pandemijom COVID-19 , brojne prilike koje je pandemija donijela online trgovini te ponašanje potrošača za vrijeme pandemije. Rad će prikazati strukturu društvenih mreža te detaljnije opisati načine na koje je sve moguće oglašavati se putem društvenih mreža.
Abstract (english)
This paper will present the definition, features, advantages and disadvantages of ecommerce, the evolution of e-commerce from its beginning up until today, and the role social media has in e-commerce, specifically social media advertising. The introduction will talk about the general term of commerce and the effects of technology development on commerce. It will also examine commerce throughout history. The History of e-commerce section will talk about the evolution of the Internet which placed the foundations for the existence of e-commerce, and the beginning of the use of e-commerce which steered it in the direction it is developing today. The Features of e-commerce will talk about the advantages and disadvantages of e-commerce, the safety of e-commerce and online financial transactions as well as various payment methods in e-commerce used today. The Advertising on social media section will cover the relation between e-commerce and social media, different characteristics and types of advertising on the Internet and social media and different ways to advertise. It will also talk about the pros and cons and efficiency of advertising on social media. The E-commerce during the COVID-19 pandemic section will point out the changes, opportunities and consumer behaviour during the COVID-19 pandemic and show in which ways did the pandemic affect e-commerce. The paper will display the structure of social media and describe in detail the possible ways of advertising on social media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:698974
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-22 09:19:41