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undergraduate thesis
KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE
2017. urn:nbn:hr:150:177962
Čačić, Luka
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Čačić, L. (2017). KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:177962

Čačić, Luka. "KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:177962

Čačić, Luka. "KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:177962

Čačić, L. (2017). 'KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:177962

Čačić L. KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:150:177962

L. Čačić, "KLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:177962

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Metadata
TitleKLJUČNI KRITERIJ PRI KUPOVINI AUTOMOBILA I ODJEĆE
Title (english)KEY CRITERIA WHEN PURCHASING CARS AND CLOTHES
AuthorLuka Čačić
MentorMarina Guzovski (mentor)
Committee memberMiljenko Šmit (predsjednik povjerenstva)
Committee memberMarina Guzovski (član povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The American Marketing Association (AMA) definira ponašanje potrošača kao dinamičku interakciju spoznaje, ponašanja i čimbenika okružja, koji rezultiraju u ponašanju i razmjeni aspekata života potrošača. (Kesić, T., 2006:5) Ponašanje potrošača definira se i kao proces pribavljanja i konzumiranja proizvoda i usluga i ideja od potrošačke jedinice, a obuhvaća i poslije prodajne procese. Puno je čimbenika koji imaju utjecaj na ponašanje potrošača počevši od spola, godina, prihoda, obrazovanja i ostali o kojima nešto više u samom radu. Kod odluke u kupnji utječu osobni, društveni i psihološki čimbenici. Proces ponašanja potrošača izdvaja tri faze, faza kupovine, faza konzumiranja i faza odlaganja. Svaki potrošač pri kupnji prolazi proces donošenja odluke koji započinje spoznajom problema, a završava kupovinom i poslije kupovnim ponašanjem. U radu se putem anketnog upitnika na uzorku od 88 ispitanika nastojalo utvrditi koji su to čimbenici odnosno kriteriji koji utječu na odluku o kupnji i izbor automobila ili odjeće.
Abstract (english)
The American Marketing Association (AMA) defines the consumer behaviour as a dynamic interaction of cognition, behaviour and environment factors which result in behaviour and change of consumer's life aspects. (Kesić, 2006:5). Consumer behaviour is also defined as a process of obtaining and consuming products, services and ideas from the consumer unit, and it also includes post-purchase processes. There are many factors which influence the consumer behaviour, starting from gender, age, income, education and many other which are discussed in the paper. Personal, social and psychological factors influence purchase decisions. The consumer behaviour process distinguishes three phases; purchase phase, consumption phase and discarding phase. During the purchase, every consumer undergoes the decision-making process which begins with problem acknowledgement, and ends with purchase and post-purchase behaviour. On the sample of 88 examinees, the paper attempts to determine which are the factors, that is, criteria which influence the purchase decisions and selection of cars or clothes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:177962
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-16 09:31:07