Mastering the sales regarding the salesmanship skills used in retail sale and wholesale, which is the basis of this paper, can be deemed as an essential factor of sales. In general, it is a daily possibility to encounter a situation in which a sale is supposed to be made, whether it is one’s knowledge, abilities, skills, or craft. For example, at a job interview the candidate is required to sell their personality, that is, themselves to the employer as a crucial person for the job performance. In this paper the results of Agria ltd. sales team is presented. The organizational structure of Agria ltd. is demonstrated including the chronology of sales planning, sales process, controlling, and correcting as well as the creation of a sales team ready to answer all the requirements of the market and buyers. Using the example of buyer X, the means of collaboration’s beginning will be presented as well as the difference of the buyer’s level at the beginning of the collaboration as opposed to the present state. The specific illustration of collaboration with suppliers as an important bond between wholesale distributors and heating system installers is introduced. The importance of synergy of all the company's functions is emphasized in order to achieve set objectives. The role of management presents a crucial role in the creation of a sales team as well as in the training process of salesmen for fieldwork and acquiring retail sale skills. The topic of time management and meetings is elaborated since nowadays time has become an important resource which must be taken into account. Through mastering the aforementioned skills invaluable experience is acquired which could be applied in various life and business situations.