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undergraduate thesis
DIGITALNI MARKETING U BANKARSKOM SEKTORU
2023. urn:nbn:hr:150:032842
Kraljević, Mirjana
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Kraljević, M. (2023). DIGITALNI MARKETING U BANKARSKOM SEKTORU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:032842

Kraljević, Mirjana. "DIGITALNI MARKETING U BANKARSKOM SEKTORU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:032842

Kraljević, Mirjana. "DIGITALNI MARKETING U BANKARSKOM SEKTORU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:032842

Kraljević, M. (2023). 'DIGITALNI MARKETING U BANKARSKOM SEKTORU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:032842

Kraljević M. DIGITALNI MARKETING U BANKARSKOM SEKTORU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:150:032842

M. Kraljević, "DIGITALNI MARKETING U BANKARSKOM SEKTORU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:032842

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Metadata
TitleDIGITALNI MARKETING U BANKARSKOM SEKTORU
Title (english)DIGITAL MARKETING IN THE BANKING SEKTOR
AuthorMirjana Kraljević
MentorMira Majstorović (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberKatarina Kulić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing sve više postaje jedno od najtraženijih područja ekonomije, a ovakav oblik komunikacijskih aktivnosti potreban je svima koji se žele istaknuti u oglašavanju na najbolji način. Ubrzani razvoj informacijsko-komunikacijske tehnologije za sobom je donio brojne prednosti, najviše za poslovanja. Zbog toga je lakše neko ikada prije doći do kupaca i prenijeti mu željene informacije, ponuditi uslugu i proizvod i na temelju komunikacije s kupcem dobiti uvid u njegove želje i potrebe. Korištenjem interneta i raznih društvenih mreža potrošači su informirani, znaju što žele i gdje to pronaći. Milijuni ljudi diljem svijeta razmjenjuju svoja iskustva o proizvodima, komuniciraju, dijele sadržaje, i daju osvrte na poduzeće i proizvode Taj trend pokrenuo je i banke koje stvaraju digitalni marketinški model i uspešno ga primjenjuju.
Abstract (english)
Digital marketing is increasingly becoming one of the most sought-after areas of the economy, and this form of communication activities is needed by everyone who wants to stand out in advertising in the best way. The accelerated development of information and communication technology has brought numerous advantages, mostly for business. Because of this, it is easier than ever before to reach customers and get the desired information, offer a service and product and, based on communication with the customer, get an insight into their wishes and needs. Using the Internet and various social networks, consumers are informed, they know what they want and where to find it. Millions around the world exchange their experiences about products, communicate, share content, and give reviews about companies and products. This trend has also been initiated by banks that create a digital marketing model and successfully apply it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:032842
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 09:31:45