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undergraduate thesis
MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA
2023. urn:nbn:hr:150:836282
Narančić, Damir
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Narančić, D. (2023). MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:836282

Narančić, Damir. "MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:836282

Narančić, Damir. "MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:836282

Narančić, D. (2023). 'MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:150:836282

Narančić D. MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:150:836282

D. Narančić, "MARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:836282

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Metadata
TitleMARKETINŠKI ASPEKT DRUŠTVENO ODGOVORNOG POSLOVANJA
Title (english)MARKETING ASPECT OF CORPORATE SOCIAL RESPONSIBILITY
AuthorDamir Narančić
MentorMira Majstorović (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberKatarina Kulić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing i društveno odgovorno poslovanje izvorno su bili potpuno različiti koncepti, ali njihov razvoj uvjetovan istim vanjskim utjecajima i društvenim problemima doveo je do barem djelomičnog ujednačavanja njihovih ciljeva. Marketing i društveno odgovorno poslovanje predstavljaju komplementarne dijelove poslovanja i njihova strateška integracija ključ je za uspjeh na današnjem tržištu. Cilj rada je prikazati razvoj ovih dvaju koncepata i objasniti kako je došlo do njihove povezanosti te kako različita poduzeća mogu pristupiti integraciji društveno odgovornog poslovanja u poslovni model. Rad također sadrži praktične primjere uspješne integracije te potencijalne probleme s kojima se poduzeće može suočiti u procesu.
Abstract (english)
Although originally completely different concepts, marketing and corporate social responsibility have been influenced by the same external influences and social issues over the course of their development to a point at which their goals at least partially align. Marketing and corporate social responsibility represent complementary parts of business activities and their mutual integration is a key to success in today's market. The goal of the paper is to explain how their development led to a connection between the two and how businesses can approach process of integration of corporate social responsibility into their business model. The paper also contains examples of successful integration and the potential issues that business can face in the process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:836282
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-15 07:09:24