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undergraduate thesis
OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI
2023. urn:nbn:hr:150:758707
Vilk, Roberta
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Vilk, R. (2023). OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:758707

Vilk, Roberta. "OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:758707

Vilk, Roberta. "OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:758707

Vilk, R. (2023). 'OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 10 May 2024, https://urn.nsk.hr/urn:nbn:hr:150:758707

Vilk R. OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:150:758707

R. Vilk, "OGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:758707

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Metadata
TitleOGLAŠAVANJE NOVIH ZANIMANJA - INFLUENCERI, GAMERI, YOUTUBERI
Title (english)AVERTISING OF NEW OCCUPAIONS - INFLUENCERS, GAMERS, YOUTUBERI
AuthorRoberta Vilk
MentorŽeljka Borzan (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Oglašavanje predstavlja promoviranje svih proizvoda i usluga koje se nalaze na tržištu te je iznimno bitan čimbenik za približavanje potrošačima. Bez oglašavanja potrošači ne bi bili upoznati sa mnoštvom proizvoda ili usluga. Razvoj tehnologije, digitalne prisutnosti i internet okruženja, napravile su revoluciju u oglašavanju. Zahvaljujući tehnologiji javljaju se nova zanimanja poput Influencera, Gamera i Youtubera, koji imaju ogromnu publiku, sve su više prepoznati u svijetu. Nova zanimanja posebno prati generacija Z. Influenceri, Gameri i Yotuberi se oglašavaju na razne načine i pokušavaju biti prepoznati diljem svijeta kako bi dobili gledanost, pažnju te publicitet. U radu je obrađeno tradicionalno oglašavanje, fenomen novih zanimanja te je provedena anketa na uzorku od 35 ispitanika. Rezultati istraživanja ukazuju da su nova zanimanja dobro prihvaćena na tržištu i znatno doprinose promociji pojedinih proizvoda i usluga.
Abstract (english)
Advertising represents the promotion of all products and services available on the market and is an extremely important factor in reaching consumers. Without advertising, consumers would not be familiar with a multitude of products or services. The development of technology, digital presence and the internet environment has revolutionized advertising. Thanks to technology, new occupations have emerged, such as Influencers, Gamers and YouTubers, who have a massive audience and are increasingly recognized worldwide. New occupations are especially followed by Generation Z. Influencers, Gamers and YouTubers advertise in various ways and try to be recognized worldwide to gain viewership, attention and publicity. The study covers traditional advertising, the phenomenon of new occupations and includes a survey conducted with sample of 35 respondents. The research results indicate that the new occupations are well accepted in the market and significantly contribute to promoting specific products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:758707
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-20 08:44:14