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undergraduate thesis
MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA
2023. urn:nbn:hr:150:263435
Cvitanović, Danijela
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Cvitanović, D. (2023). MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:263435

Cvitanović, Danijela. "MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:263435

Cvitanović, Danijela. "MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:263435

Cvitanović, D. (2023). 'MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:263435

Cvitanović D. MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:150:263435

D. Cvitanović, "MARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:263435

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Metadata
TitleMARKETINŠKI PLAN U SVRHU RAZVOJA NOVOG PROIZVODA
Title (english)MARKETING PLAN FOR THE PURPOSE OF NEW PRODUCT DEVELOPMENT
AuthorDanijela Cvitanović
MentorMira Majstorović (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberKatarina Kulić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem konkurentnom poslovnom svijetu uvođenje novih proizvoda ključan je faktor za rast i razvoj svakog poduzeća, stoga poduzeća koja se oslanjaju na već postojeći asortiman ugrožavaju svoju tržišnu poziciju. Uvođenje novog proizvoda omogućuje poduzeću ostati konkurentno na tržištu i prilagoditi se novim trendovima i potrebama kupaca. No uz mnogobrojne prednosti razvoja novog proizvoda postoje i određeni rizici i troškovi poput troškova istraživanja, proizvodnje i marketinga. Kako bi se izbjegli ti rizici i troškovi potreban je učinkovit marketinški plan koji će omogućiti poduzeću da odredi odgovarajuću ciljnu skupinu i promovira novi proizvod na najbolji mogući način kako bi privukao kupce. Marketinški plan predstavlja ključan alat koji pomaže poduzećima definirati svoje ciljeve, identificirati ciljnu skupinu i odrediti marketinšku strategiju. Predstavlja detaljan opis marketinških aktivnosti koje će poduzeće poduzeti kako bi predstavilo svoj proizvod tržištu.
Abstract (english)
In today's competitive business world, the introduction of new products is a key factor for the growth and development of any company, therefore companies that rely on the already existing range are jeopardizing their market position. Introducing a new product allows the company to remain competitive on the market and adapt to new trends and customer needs. But in addition to the many advantages of developing a new product, there are also certain risks and costs, such as research, production and marketing costs. In order to avoid these risks and costs, an effective marketing plan is needed that will enable the company to determine the appropriate target group and promote the new product in the best possible way to attract customers. A marketing plan is a key tool that helps companies define their goals, identify their target group and determine their marketing strategy. It presents a detailed description of the marketing activities that the company will undertake in order to present its product to the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:263435
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-21 07:04:10