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undergraduate thesis
ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING
2024. urn:nbn:hr:150:043290
Jukić, Damir
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Jukić, D. (2024). ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:043290

Jukić, Damir. "ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:043290

Jukić, Damir. "ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:043290

Jukić, D. (2024). 'ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:043290

Jukić D. ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:150:043290

D. Jukić, "ETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:043290

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Metadata
TitleETIČNOST U POSLOVANJU I NJEN UTJECAJ NA MARKETING
Title (english)ETICHS IN BUSINESS AND ITS IMAPACT ON MARKETING
AuthorDamir Jukić
MentorMira Majstorović (mentor)
Committee memberSlobodan Stojanović (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberŽeljko Sudarić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad prikazuje kompleksnu ali s druge strane, neraskidivu vezu između etičnosti u poslovanju i provođenje marketinških aktivnosti. Način na koji posluju današnja poduzeća, etičnost postaje sve važnija kao osnovna komponenta velike većine poduzeća koja svojim načinom poslovanja žele zadovoljiti sve veća očekivanja i zahtjeve svojih potrošača. Rad kroz teorijski okvir i konkretne primjere prikazuje kako etičke vrijednosti oblikuju percepciju brenda određenog proizvoda ili usluge. Prilikom izrade rada koristi se metoda deskripcije pomoću koje se opisuju ključni pojmovi poput etike i marketinga, kao i metoda kompilacije što znači da se koriste zaključci raznih autora koji su proučavali istu ili sličnu tematiku. Kroz rad se konstantno isprepliću pojmovi etike i marketinga, te se to prikazuje kao jedna neraskidiva veza i pokazatelj uspješnog poslovanja poduzeća. Uz to što će se isticati važnost i kredibilitet poduzeća u današnjem poslovnom okruženju. Rad na primjerima objašnjava vezu između etičnosti u poslovanju i provedbe marketinških aktivnosti.
Abstract (english)
This paper illustrates the complex yet unbreakable connection between business ethics and the implementation of marketing activities. In the way in which today's companies operate, ethics is becoming increasingly important as an essential component of the vast majority of companies that want to meet the increasing expectations and demands of their consumers. Through a theoretical framework and concrete examples, the paper shows how ethical values shape the brand perception of a particular product or service. While writing the paper, a descriptive method was employed to describe key concepts such as ethics and marketing, as well as a compilation method, which means that the conclusions of various authors who have studied the same or similar topic have been used. Throughout the paper, the concepts of ethics and marketing are constantly intertwined, and this is presented as one unbreakable connection between concepts and an indicator of successful business operations. In addition, the paper highlights the importance and credibility of companies in today's business environment. Examples are used to explain the connection between business ethics and the implementation of marketing activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:043290
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-09 06:44:43