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undergraduate thesis
KONKURENCIJA I OKRUŽENJE MALOPRODAJE
2024. urn:nbn:hr:150:882061
Čolić, Ivana
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Čolić, I. (2024). KONKURENCIJA I OKRUŽENJE MALOPRODAJE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:882061

Čolić, Ivana. "KONKURENCIJA I OKRUŽENJE MALOPRODAJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:882061

Čolić, Ivana. "KONKURENCIJA I OKRUŽENJE MALOPRODAJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:882061

Čolić, I. (2024). 'KONKURENCIJA I OKRUŽENJE MALOPRODAJE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 11 September 2024, https://urn.nsk.hr/urn:nbn:hr:150:882061

Čolić I. KONKURENCIJA I OKRUŽENJE MALOPRODAJE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 September 11] Available at: https://urn.nsk.hr/urn:nbn:hr:150:882061

I. Čolić, "KONKURENCIJA I OKRUŽENJE MALOPRODAJE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:882061

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Metadata
TitleKONKURENCIJA I OKRUŽENJE MALOPRODAJE
Title (english)COMPETITION AND THE RETAIL ENVIRONMENT
AuthorIvana Čolić
MentorMirjana Nedović (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U maloprodajnom dinamičnom i turbulentnom okruženju neki uspijevaju zauzeti vodeće pozicije, dok drugima isto ne polazi za rukom. U današnje vrijeme sve veće tehnološke razvijenosti marketinški se stručnjaci koriste mnogobrojnim alatima koji su im na raspolaganju kako bi uspjeli ostvariti neophodnu konkurentsku prednost u maloprodaji. Poduzeće mora pronaći specifičan odgovor na impulse iz okruženja u kojem se nalazi. Cilj je rada opisati i definirati maloprodaju i konkurentnost te maloprodajno okruženja i alate kojima se menadžeri služe u borbi za ostvarivanjem prevlasti na tržištu. U radu će se analizirati poduzeće Ledo d.o.o. kao primjer uspješnog poduzeća koje vješto ostvaruje konkurentsku prednost na domaćem tržištu. Rad će obuhvaćati općenite informacije o poduzeću, njegovom povijesnom razvoju te na koji način uspješno ostvaruje konkurentsku prednost.
Abstract (english)
In the retail dynamic and turbulent environment, some manage to occupy leading positions, while others fail to do so. In today’s increasing technological development numerous tools at their disposal are used by marketing experts to achieve the necessary competitive advantage in retail. The company must find a specific answer to the pulses from its surroundings. The goal of the paper is to describe and define retail and competitiveness, as well as retail surroundings and tools the managers use in the struggle for market supremacy. The company Ledo Ltd. will be analyzed in the paper as an example of a successful company that skillfully achieves a competitive advantage in the domestic market. The information related to the company and its historical development will be covered in the paper, as well as the way it successfully achieves its competitive advantage
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:882061
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-11 09:45:19