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undergraduate thesis
UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA
2017. urn:nbn:hr:150:066302
Maul, Ivana
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Maul, I. (2017). UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:066302

Maul, Ivana. "UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:066302

Maul, Ivana. "UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:066302

Maul, I. (2017). 'UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:066302

Maul I. UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:150:066302

I. Maul, "UTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:066302

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Metadata
TitleUTJECAJ INTERNET OGLAŠAVANJA NA PONAŠANJE KUPCA
Title (english)THE INFLUENCE OF ONLINE ADVERTISING ON CUSTOMER BEHAVIOR
AuthorIvana Maul
MentorŽeljka Borzan (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz ovaj završni rad prikazat ćemo općenita ponašanja potrošača, njihove determinante, motive i percepciju te kako donose odluke, koje su njihove potrebe i tipologija ličnosti. Poseban dio rada posvećen je internet marketingu i online oglašavanju. Za pisanje ovog rada korišteni su sekundarni podaci iz dostupne literature i web stranica. Ponašanje potrošača neiscrpna je tema usmjerena na identifikaciju odluka u kupnji. Temelji se na sekundarnim podacima s internetskih stranica potkrijepljenim brojnim primjerima. Internet oglašavanje u Hrvatskoj posebna je tema od rastućeg interesa, stoga je istraživanje usmjereno upravo na analizu navedenog oglašavanja kao i analizu čimbenika
Abstract (english)
This final paper will demonstrate general customer behaviour, its determinants, motives and perception, as well as the way in which the consumers make decisions, their needs and typology of their personality. A part of this paper is dedicated to internet marketing and online advertising. Secondary data from the available literature and web pages were used for writing this paper. Consumer behavior is an inexhaustible topic which is focused on identifying purchase decisions based on secondary data from a website supported by numerous examples. Internet advertising is a growing subject in Croatia, so there search is focused precisely on the analysis of the mentioned advertising as well as on the analysis of its further development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:066302
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-20 12:49:46