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undergraduate thesis
AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA
2024. urn:nbn:hr:150:190294
Babić, Dario
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Babić, D. (2024). AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:190294

Babić, Dario. "AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:190294

Babić, Dario. "AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:190294

Babić, D. (2024). 'AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:190294

Babić D. AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:150:190294

D. Babić, "AMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:190294

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Metadata
TitleAMBALAŽA I DIZAJN PROIZVODA - STUDIJA SLUČAJA
Title (english)PACKAGING AND PRODUCT DESING - A CASE STUDY
AuthorDario Babić
MentorZvonimir Filipović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberZvonimir Filipović (član povjerenstva)
Committee memberIvan Kunac (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Radom se istražuje razvoj i uloga ambalaže, s posebnim naglaskom na dizajn koji se kroz rad prikazuje kao ključni faktor u privlačenju potrošača i diferenciranju proizvoda na tržištu. Kroz povijesni pregled ambalaže, od njezinih ranih oblika u prirodnim materijalima do suvremenih inovacija, plastike i stakla, rad ističe kako je ambalaža postala neizostavan dio proizvodnje, transporta i prodaje. U radu se također analizira utjecaj dizajna ambalaže na percepciju potrošača koji je prikazan na primjeru autoindustrije i prehrambene industrije kroz razliku između dizajna za zdrave i nezdrave prehrambene proizvode. Primjer usporedbe dva pudinga koja su prilagođena različitim skupinama potrošača, pokazuje kako se kroz različite elemente dizajna proizvod može prilagoditi ciljanoj skupini, naglašavajući različite aspekte proizvoda poput zdravlja ili užitka.
Abstract (english)
The paper explores the development and role of packaging, with a special emphasis on design, which is shown through the paper as a key factor in attracting consumers and differentiating products on the market. Through a historical overview of packaging, from its early forms in natural materials to modern innovations, plastics and glass, the paper highlights how packaging has become an indispensable part of production, transport and sales. The paper also analyzes the impact of packaging design on consumer perception, which is shown on the example of the automotive industry and the food industry through the difference between design for healthy and unhealthy food products. An example of comparing two puddings that are adapted to different groups of consumers, shows how through different design elements the product can be adapted to the target group, emphasizing different aspects of the product such as health or pleasure.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:190294
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-19 09:18:15