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undergraduate thesis
DIGITALNA TRANSFORMACIJA PRODAJE
2024. urn:nbn:hr:150:642556
Sentkiralji, Filip
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Sentkiralji, F. (2024). DIGITALNA TRANSFORMACIJA PRODAJE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:642556

Sentkiralji, Filip. "DIGITALNA TRANSFORMACIJA PRODAJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:642556

Sentkiralji, Filip. "DIGITALNA TRANSFORMACIJA PRODAJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:642556

Sentkiralji, F. (2024). 'DIGITALNA TRANSFORMACIJA PRODAJE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:642556

Sentkiralji F. DIGITALNA TRANSFORMACIJA PRODAJE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:150:642556

F. Sentkiralji, "DIGITALNA TRANSFORMACIJA PRODAJE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:642556

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Metadata
TitleDIGITALNA TRANSFORMACIJA PRODAJE
Title (english)DIGITAL TRANSFORMATION OF SALES
AuthorFilip Sentkiralji
MentorSandra Mrvica Mađarac (mentor)
Committee memberZvonimir Filipović (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberIvan Kunac (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz rad je prikazana uloga i važnost digitalnog poslovanja poduzeća u procesu prodaje te rasta te razvoja poduzeća. Danas većina poslovnih radnji i drugih kontakata ostvaruje se putem digitalnih platformi te one kao takve plijene punu pozornost velikih igrača. Posljednje -četiri godine od dolaska pandemije, poduzeća su pospješila svoje digitalne modele kroz korištenje sve većeg broja digitalnih tehnika i alata, a napretci u digitalnoj prodaji smanjuju disparitet s tradicionalnim načinima prodaje. U današnje vrijeme, kako bi ostale relevantne i povećale svoje poslovne mogućnosti te smanjile troškove i utrošak vremena na prodaju, većina tvrtki koristi digitalne alate u prodajnom procesu. Jedan od ciljeva rada je pobliže objasniti transformaciju digitalne prodaje i njezine tehnike te ukazati na njihovu razliku od tradicionalne prodaje. U konačnici, kroz rad se dokazuje da digitalizacije prodaje pridonosi izgradnji branda tvrtki, rastu prodaje i posljedično razvoju poslovanja poduzeća.
Abstract (english)
The role and importance of the company&'s digital operations in the sales process as well as the growth and development of the company, is represented through this paper. Today, most business activities and other contacts are realized through digital platforms, and as such they capture the full attention of big players. In the last four years since the arrival of the pandemic, companies have improved their digital models through the use of an increasing number of digital techniques and tools, and advancement in digital sales reduces the disparity with regards to traditional sales methods. Nowadays, in order to remain relevant, increase their business opportunities and reduce costs and time spent on sales, most companies use digital tools in the sales process. One of the aims of the thesis is to explain in detail the transformation of digital sales and its techniques and to point out their difference from traditional sales. Ultimately, the paper proves that the digitalization of sales contributes to the construction of the company's brand, sales growth and, consequently, the development of the company's operations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:642556
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-20 10:05:48