Negotiation strategies are essential for achieving successful agreements across various contexts, ranging from business negotiations to personal situations. This thesis focuses on analyzing negotiation strategies, which are crucial for reaching optimal agreements in diverse economic and business scenarios. Negotiators must possess the ability to discern when it is appropriate to employ a distributive strategy, aimed at maximizing individual gain, versus an integrative strategy, which fosters value creation for all parties involved. The success of negotiations relies on a combination of advanced communication skills, emotional intelligence, and strategic flexibility, alongside thorough preparation and clearly defined objectives. The paper highlights the importance of balancing short-term goals with the preservation of longterm business relationships, thereby emphasizing the necessity of carefully managing negotiation strategies to maximize overall value for all parties. The conclusion underscores that adaptability and flexibility are critical to success in the negotiation process, as they enable the achievement of maximum value for everyone involved.