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undergraduate thesis
ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA
2024. urn:nbn:hr:150:478889
Lukić, Katarina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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Lukić, K. (2024). ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:478889

Lukić, Katarina. "ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:478889

Lukić, Katarina. "ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:478889

Lukić, K. (2024). 'ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 13 February 2025, https://urn.nsk.hr/urn:nbn:hr:150:478889

Lukić K. ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2025 February 13] Available at: https://urn.nsk.hr/urn:nbn:hr:150:478889

K. Lukić, "ETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:478889

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Metadata
TitleETIKA ODNOSA S JAVNOŠĆU I POSLOVNA ETIKA U PODUZEĆIMA
Title (english)PUBLIC RELATIONS ETHICS AND BUSINESS ETHICS IN COMPANIES
AuthorKatarina Lukić
MentorDorotea Milas (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-10-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad fokusira se na poslovnu etiku, s posebnim naglaskom na etiku odnosa s javnošću. U prvom dijelu rada analizira se pojmovno određenje poslovne etike, gdje se istražuje povijest njezinog razvoja, različiti oblici koje može poprimiti te izazovi s kojima se organizacije suočavaju u nastojanju da implementiraju etičke standarde u svojem poslovanju. Poslovna etika se može promatrati izolirano; ona je duboko ukorijenjena u kulturi organizacije i ključna je za donošenje odluka koje ne samo da zadovoljavaju pravne norme, već i etička očekivanja društva.
Abstract (english)
This final thesis focuses on business ethics, with a special emphasis on the etics of public relations. In the first parto of the paper, the conceptual definition of business ethics is analyzed, where the history of its development, the different forms it can take and the challenges faced by organizations in their efforts to implement ethical standard sin their business are investigated. Business ethics cannot be viewed in insolation; it is deeply rooted in the culture of the organization and is essential for making decisions that not only meet legal norms, but also the ethicsl expectations of society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:478889
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-05 10:21:57