prikaz prve stranice dokumenta MOBILNI MARKETING
Access restricted to students and staff of home institution
undergraduate thesis
MOBILNI MARKETING
2023. urn:nbn:hr:150:365766
Budimir, Hrvoje
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Budimir, H. (2023). MOBILNI MARKETING (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:365766

Budimir, Hrvoje. "MOBILNI MARKETING." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:365766

Budimir, Hrvoje. "MOBILNI MARKETING." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:365766

Budimir, H. (2023). 'MOBILNI MARKETING', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:150:365766

Budimir H. MOBILNI MARKETING [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:150:365766

H. Budimir, "MOBILNI MARKETING", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:365766

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Metadata
TitleMOBILNI MARKETING
Title (english)MOBILE MARKETING
AuthorHrvoje Budimir
MentorMario Banožić (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberMario Banožić (član povjerenstva)
Committee memberSanja Gongeta (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-05-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je obrađen pojam mobilnog marketinga, mobilne trgovine, društvenih mreža. Razvoj mobilnih uređaja kao i razvoj mobilne tehnologije uvjetovao je razvoju mobilnog marketinga. Tvrtke i marketinški stručnjaci koji žele biti u korak s vremenom poseban značaj daju mobilnom marketingu. Ljudi uz pomoć mobilnih uređaja u bilo koje vrijeme dolaze do svih potrebnih informacija bez obzira na lokaciju. Pri tome im posebno olakšava korištenje mobilnih aplikacija. Mobilni marketing najčešće se koristi na popularnim društvenim mrežama poput Facebooka, Instagrama, Twittera, TikToka i drugih.
Abstract (english)
Paper deals with the concept of mobile marketing, mobile commerce, and social networks. Development of mobile devices as well as the development of mobile technology conditioned the development of mobile marketing. Companies and marketing experts who want to keep up with the times give special importance to mobile marketing. With the help of mobile devices people can access all the necessary information at any time regardless of location. At the same time it makes it especially easy for them to use mobile applications. Mobile marketing is most often used on popular social networks such as Facebook, Instagram, Twitter, TikTok and others.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:365766
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-03-24 13:58:00