prikaz prve stranice dokumenta POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA
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undergraduate thesis
POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA
2017. urn:nbn:hr:150:306972
Petelin, Miran
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Petelin, M. (2017). POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:306972

Petelin, Miran. "POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:306972

Petelin, Miran. "POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:306972

Petelin, M. (2017). 'POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:306972

Petelin M. POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:150:306972

M. Petelin, "POLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:306972

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Metadata
TitlePOLITIČKO OGLAŠAVANJE U IZBORNIM PROMIDŽBAMA
Title (english)POLICITCAL ADVERTISING IN ELECTIONAL PUBLICITY
AuthorMiran Petelin
MentorŽeljka Borzan (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu daje se određenje izborne kampanje te se govori o organizaciji izborne kampanje i o izbornoj tehnici, efektivnosti izbornih kampanja, financiranju kampanja na primjeru RH i SAD-a, o izbornoj kampanji kao stimuliranju birača na glasanje, ulozi medija u predizbornoj kampanji, o političkom marketingu i odnosima s javnošću (PR) u izbornoj kampanji te o izbornoj strategiji. Komunikacija ima vitalnu ulogu medijacije poruka između javnosti i državne organizacije. Preduvjet je kvalitetnih odnosa s javnošću da se oni u kombinaciji s drugim sredstvima komunikacije neprimjetno stope s ostalim promidžbenim aktivnostima unutar cjelokupnih napora integriranih marketinških komunikacija.
Abstract (english)
This paper is going to cover different varieties, organisational structure, techniques used, effectivness and financing of election campaigns using Croatia and USA as representative examples as well as the investigation of the election campaign as a stimuli that encourages people to vote, influence of the media during the pre-election stages of the campaign, political marketing, public relations (PR) and overall campaign strategy. Communication plays a vital role during mediating messages between the public and a state organization. Precondition for strong public relations lies in combining them with other means of communication in an insensible way through different promotional activities that exist within the domain of already integrated marketing communication channels.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:150:306972
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-24 12:32:01