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undergraduate thesis
IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.
2018. urn:nbn:hr:150:502332
Turba, Martina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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Turba, M. (2018). IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:502332

Turba, Martina. "IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:502332

Turba, Martina. "IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:502332

Turba, M. (2018). 'IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:502332

Turba M. IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:150:502332

M. Turba, "IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:502332

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Metadata
TitleIZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.
Title (english)BUILDING AND MANAGING OF STARTAS BRAND IN BOROVO Ltd.
AuthorMartina Turba
MentorMarina Guzovski (mentor)
Committee memberMirko Smoljić (predsjednik povjerenstva)
Committee memberMarina Guzovski (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-06-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Američko marketinško udruženje je definiralo marku kao naziv, izraz, dizajn, simbol ili bilo koju drugu značajku koja pridonosi da se neka prodajna roba ili usluga razlikuje od robe ili usluga drugih prodavača. Izrazito su važne dodirljive značajke marke kao što su znakovi, simboli, logotipi i ostalo, ali su jednako važne i nedodirljive značajke koje se odnose na osjećaje, uspomene i ostalo. Kako bi se što bolje upravljalo vrijednošću marke potrebno je oživljavati marku, osnaživati ju te proširivati. Marka tijekom životnog ciklusa prolazi kroz određene faze: uvođenje, rast, zrelost i opadanje-odumiranje. U radu se putem anketnog upitnika na uzorku od 103 ispitanika nastojalo utvrditi koliko su ispitanici privrženi marki Startas te koliko je uspješna strategija tvrtke Borovo u upravljanju markom Startas.
Abstract (english)
The American Marketing Association defined brand as a name, phrase, design, symbol, or any other feature that contributes to the fact that some sales goods or services of other sellers. Tangible brand features such as signs, symbols, logos and others are equally important as intangible features related to feelings, memories and others. In order to improve the managing of brand value, it is necessary to revitalize the brand, empower it and expand it. Brand passes through certain phases during its life cycle: introduction, growth, maturity and decline-disappearance. In this paper, 103 examinees participated in a survey in order to determine how devoted the respondents are to Startas brands and how successful is Borovo's strategy of Startas brand managment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:502332
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-19 10:33:41