prikaz prve stranice dokumenta INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE
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undergraduate thesis
INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE
2018. urn:nbn:hr:150:055339
Roso, Tomislav
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Roso, T. (2018). INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:055339

Roso, Tomislav. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:055339

Roso, Tomislav. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:055339

Roso, T. (2018). 'INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 29 September 2023, https://urn.nsk.hr/urn:nbn:hr:150:055339

Roso T. INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2023 September 29] Available at: https://urn.nsk.hr/urn:nbn:hr:150:055339

T. Roso, "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:055339

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Metadata
TitleINTEGRIRANA MARKETINŠKA KOMUNIKACIJA - PRIMJER ERSTE&STEIRMARKISCHE BANKE
Title (english)INTEGRATED MARKETING COMMUNICATION - CASE OF EERSTE&STEIRMARKISCHE BANKE
AuthorTomislav Roso
MentorŽeljka Borzan (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konkurentnost u suvremenom tržištu predstavlja pritisak na poduzeća jer moraju pratiti sve brojnije izazove inovativnim i netradicionalnim rješenjima. Za razliku od tradicionalnog tržišta, poduzeća ne mogu nuditi proizvode koji su za njih troškovno isplativiji već moraju pružiti proizvode i usluge koji zadovoljavaju želje i potrebe potrošača. Jedan od specifičnih sektora svakako je bankarski sektor koji se marketinškim rješenjima diferencira i ističe nad konkurencijom. U skladu s navedenim, u ovom radu riječ je o marketinškom upravljanju, a na primjeru financijskih proizvoda. Uz teorijski dio, obuhvaćen je i primjer iz prakse (Erste & Steiermärkische banka) te empirijsko istraživanje kako bi se došlo do zaključka kakvi su stavovi i mišljenja ispitanika o marketingu Erste & Steiermärkische banke, kako se banka pozicionirala u svijesti potrošača i koje nove financijske proizvode na tržištu ispitanici smatraju najpoželjnijima.
Abstract (english)
Competition in modern market presents pressure on companies because they must respond to the increasing number off challenges to innvative and non-traditional solutions. Unlike the traditional market, companies can no longer offer products that is for them cost-effective, yet they must provide products and services that meet the needs and desires of consumers. One of the specific sector is certainly the banking sector that differentiate marketing solutions and points out over the competition. Accordingly previously, this article covers marketing management, in example of financial products. In addition to the theoretical part, it also covers a case study (Erste Bank) and empirical research in order to make a conclusion what are the views and opinions of the respondents on the marketing of Erste Bank, how the bank positioned itself in the minds of consumers and which new financial products on the market consumers considered most desirable.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:055339
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-08 09:32:45