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undergraduate thesis
PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.
2018. urn:nbn:hr:150:556996
Bilić, Lorena
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Bilić, L. (2018). PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:556996

Bilić, Lorena. "PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:556996

Bilić, Lorena. "PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:556996

Bilić, L. (2018). 'PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:556996

Bilić L. PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:150:556996

L. Bilić, "PRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:556996

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Metadata
TitlePRODAJNO POSLOVANJE U PODUZEĆU LEDO d.d.
Title (english)SALES MANAGEMENT IN LEDO COMPANY
AuthorLorena Bilić
MentorSandra Mrvica Mađarac (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-11-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodajno poslovanje jedna je od onih funkcija koje zapravo održavaju svako poduzeće. Prodajno poslovanje najčešće uključuje nabavnu i prodajnu funkciju te je svrha konstantno poboljšavati prodajno poslovanje kako bi se poduzeće podiglo na novu razinu. Poslovni uspjeh poduzeća, njegov opstanak na tržištu i postizanje adekvatne tržišne aktivnosti u kojoj može težiti optimalnom funkcioniranju u velikoj mjeri ovisi o savršenosti ustroja svih funkcija prodajnog poslovanja. Strategija prodajnog poslovanja poduzeća Ledo d.d. također se temelji i na operativnim taktikama koje se prije svega oslanjaju na postavljeni ustroj poslovnih funkcija. Dakle, međuzavisnost svih razina vrlo je značajan u prodajnom poslovanju, a eventualne nesavršenosti značajno narušavaju ukupno funkcioniranje cjelokupnog tržišnog poslovanja, pa se stoga poduzeće Ledo d.d. drži svih funkcija i reprezentativan je primjerak uspješnog prodajnog poslovanja.
Abstract (english)
Selling business is one of those functions that actually keeps a business running. Proxy business usually includes purchasing and selling functions and its task is to constantly improve sales operations in order to raise the company to a new level. Business successes, its survival on the market and the achievement of an adequate sales activity in which it can strive to achieve an optimal functioning largely depends on the perfection of the organization of all sales business functions. Sales strategy of Ledo d.d. It is also based on operating tactics that rely on the entire set of business functions. Therefore, the co-existence of all levels is very significant in the sales business, and any imperfections significantly distort the overall functioning of the intimate market business, so Ledo d.d. Keeps an eye on all functions and is a representative example of a successful sales business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:556996
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 14:56:37