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undergraduate thesis
UPRAVLJANJE ODNOSIMA S KUPCIMA
2018. urn:nbn:hr:150:851078
Hodak, Luka
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Hodak, L. (2018). UPRAVLJANJE ODNOSIMA S KUPCIMA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:851078

Hodak, Luka. "UPRAVLJANJE ODNOSIMA S KUPCIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:851078

Hodak, Luka. "UPRAVLJANJE ODNOSIMA S KUPCIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:851078

Hodak, L. (2018). 'UPRAVLJANJE ODNOSIMA S KUPCIMA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:851078

Hodak L. UPRAVLJANJE ODNOSIMA S KUPCIMA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:150:851078

L. Hodak, "UPRAVLJANJE ODNOSIMA S KUPCIMA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:851078

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Metadata
TitleUPRAVLJANJE ODNOSIMA S KUPCIMA
Title (english)CUSTOMER RELATIONSHIP MANAGEMENT
AuthorLuka Hodak
MentorMirjana Nedović (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje odnosima s kupcima ili CRM (Customer Relationship Management) poslovni je sustav, strategija, filozofija, proces planiranja, infrastruktura gospodarskog subjekta i još mnogo toga. Ključna je postavka cijelog sustava da je klijent stavljen u fokus. Uloga je trgovca zadovoljiti potrebe klijenta kako bi on postao lojalan prema poduzeću koje mu pruža uslugu ili proizvod. Osim toga CRM ima velike prednosti ako se kvalitetno provede jer donosi kvalitetnija statistička izvješća, a samim time i kvalitetnija predviđanja prodaje. Uz to djelatnici aktivnije i kvalitetnije obavljaju svoje dužnosti jer su direktno upoznati s krajnjim ciljevima poslovanja. U ovom radu bit će govora o CRM-u kao jednoj od ključnih poluga kvalitetnog poslovanja u području trgovine.
Abstract (english)
Customer Relationship Management or CRM is a business system, a strategy, philosophy, planning process, infrastructure of an enterprise, and much more. The key setting of the entire system is the fact that the client is the focal point. The role of a dealer is to fulfill the needs of the client so that he would become loyal to the company which is providing him with the service or the product. Furthermore, CRM can provide great advantages if implemented correctly because it enables better statistical reports and with that better sales forecasts. In addition, employees more actively and with greater quality perform their duties because they are directly acquainted with the ultimate business goals. In this study we will discuss CRM as one of the key elements of good business in the field of trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:851078
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-21 08:40:10