The company is an independent economic, technical and social entity that produces goods or services for the market, using the appropriate resources and takes the business risk in order to achieve profit and other economic and social objectives. The company may be managed by owner who is also the manager or by owner who employs professional controller (manager). Associating of entrepreneurs is a phenomenon that occurs in history from the early stages of economic activity. Entrepreneurs have come together for the sake of mutual assistance and to be able to offer better and higher quality product to their customers. The company Valamar Riviera d.d. was created on 12th June 2014 by joining Valamar group, Valamar Adria holding and Riviera Adria. The purpose of the merger and creation of the single company Valamar Riviera d.d. was, to create additional value for shareholders of all three companies through combining their business and tourism portfolio. Their portfolio of assets, whose carrying value is 4.1 billion, is a key factor of their success. Companies that are merging in Valamar Riviera d.d. increased their competitiveness in the market and a newly formed company has become one of the leading tourist companies in Croatia.