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undergraduate thesis
SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA
2018. urn:nbn:hr:150:006823
Bakić, Srđan
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Bakić, S. (2018). SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:006823

Bakić, Srđan. "SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:006823

Bakić, Srđan. "SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:006823

Bakić, S. (2018). 'SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:006823

Bakić S. SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:150:006823

S. Bakić, "SITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:006823

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Metadata
TitleSITUACIJSKI ČIMBENICI PONAŠANJA POTROŠAČA
Title (english)SITUATION FACTORS OF CONSUMERS BEHAVIOR
AuthorSrđan Bakić
MentorMarina Guzovski (mentor)
Committee memberMiljenko Šmit (predsjednik povjerenstva)
Committee memberMarina Guzovski (član povjerenstva)
Committee memberSlobodan Stojanović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ponašanje potrošača predstavlja složen proces koji ovisi od svakog pojedinca. Marketinški stručnjaci proučavaju njihova ponašanja te čimbenike koji utječu na njihove odluke o kupovini. U spomenute čimbenike ubrajaju se fizičko i društveno okruženje, vrijeme, cilj povezan s ponašanjem potrošača i trenutno psihičko stanje potrošača. Na temelju navedenih čimbenika provedeno je istraživanje u obliku anketnog upitnika. Istraživanjem je obuhvaćen uzorak od 104 ispitanika sa područja Vukovarsko-srijemske županije različite dobne i spolne strukture, kupovne moći i kupovnih navika. Utvrđeno je koji čimbenici predstavljaju pravila, a koji iznimke u procesu ponašanja potrošača.
Abstract (english)
Consumer behavior is a complex process that depends on each individual. Marketing experts study their behavior and factors affecting their buying decisions. These factors include the physical and social environment, the time, the goal associated with consumer behavior and the current psychological state of the consumer. Based on the mentioned factors a survey was conducted as a questionnaire. The survey included a sample of 104 respondents from the Vukovar-Srijem County area of different age and sex structures, purchasing power and purchasing habits. It was determined which factors are rules and which are exceptions to the consumer behavior process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:006823
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-27 08:27:37