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undergraduate thesis
MARKETING NA PRIMJERU COCA COLA KOMPANIJE
2019. urn:nbn:hr:150:041262
Šimić, Eugen
College of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Šimić, E. (2019). MARKETING NA PRIMJERU COCA COLA KOMPANIJE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:041262

Šimić, Eugen. "MARKETING NA PRIMJERU COCA COLA KOMPANIJE." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:041262

Šimić, Eugen. "MARKETING NA PRIMJERU COCA COLA KOMPANIJE." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:041262

Šimić, E. (2019). 'MARKETING NA PRIMJERU COCA COLA KOMPANIJE', Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 January 2023, https://urn.nsk.hr/urn:nbn:hr:150:041262

Šimić E. MARKETING NA PRIMJERU COCA COLA KOMPANIJE [Undergraduate thesis]. Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2023 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:041262

E. Šimić, "MARKETING NA PRIMJERU COCA COLA KOMPANIJE", Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:041262

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Metadata
TitleMARKETING NA PRIMJERU COCA COLA KOMPANIJE
Title (english)MARKETING ON EXAMPLE OF COCA COLA COMPANIE
AuthorEugen Šimić
MentorMirjana Nedović (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterCollege of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Opisane su sve pojedine faze marketinških aktivnosti i strategije od analize unutrašnjih čimbenika i vanjske marketinške situacije, odabira ciljnog tržišta i pozicioniranja do konačnog izbora određenih strategija marketinga i njihovog uvođenja, primjene i vrednovanja. Utvrđeno je da poduzeće u okviru postizanja jasno definiranih ciljeva ugrađenih u svoju viziju i misiju posebnu pozornost pridaje održivom poslovanju na način da pro aktivno djeluje u lokalnoj zajednici štiteći prirodne resurse i potičući zdrave životne navike potrošača svojih proizvoda. Coca-Cola HBC Hrvatska poduzeće je koje najveći profit ostvaruje od prodaje prvotnog napitka, Coca-Cole. Tvrtka je ozbiljno poslovno poduzeće koje svu svoju pažnju i poslovanje te način na koji djeluje usmjerava brizi o zaštiti okoliša, zaposlenicima, kupcima, potrošačima, dobavljačima, tržištu, te zajednici, dok s druge strane, proizvodi i potiče proizvod koji stvara nepovoljne učinke za zdravlje.
Abstract (english)
All the individual phases of activities and strategies in marketing are described, starting with analysis ofinternal factors to the external marketing situation, selection of targetmarkets and positioning to the final selection of certain marketing strategies and theirintroduction, application and evaluation.It is established that the company in the context of achieving a clearly defined goalsembedded in its vision and mission pays special attention to sustainable business in a way thatthey proactively work in the local community by protecting natural resources and encouraginga healthy lifestyle of consumers of their products. Coca-Cola HBC is the company that highest profit earns from the sale of the original beverage, Coca-Cola.From one side, the company is a seriously enterprise that all of its attention and business, and the way that it works, directs in to the environment and its protection, employees, customers, consumers, suppliers, market, and the community, while on the other side it is producing and encourages the product that affects negative on health.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:041262
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-10 13:11:49