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undergraduate thesis
PRODAJA USLUGA
2019. urn:nbn:hr:150:682150
Pakšec, Tea
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Pakšec, T. (2019). PRODAJA USLUGA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:682150

Pakšec, Tea. "PRODAJA USLUGA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:682150

Pakšec, Tea. "PRODAJA USLUGA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:682150

Pakšec, T. (2019). 'PRODAJA USLUGA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:150:682150

Pakšec T. PRODAJA USLUGA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:150:682150

T. Pakšec, "PRODAJA USLUGA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:682150

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Metadata
TitlePRODAJA USLUGA
Title (english)SERVICE SALES
AuthorTea Pakšec
MentorSandra Mrvica Mađarac (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz ovaj rad biti će predstavljeni opći podatci o samom pojmu prodaje usluga. U novije vrijeme sve se češće stavlja naglasak na usluge i koliko je teško opisati i izmjeriti u potpunosti njihovu vrijednost. Veliki problem koji se javlja pri definiranju ovog pojma je taj što je omjer izmeu velike uloge i značaja, a s druge strane je neopipljivog karaktera te zbog toga nije moguće u potpunosti ocijeniti njihovu korist niti cijenu. Usluge su često promjenjivog karaktera jer na njihovu prodaju utječe više čimbenika koje ovaj rad predstavlja. Osim što se usluge naplaćuju, zanimljivost kod njih je u tome što se u svakoj prodaji usluga ne mora koristiti materijalno dobro. Osim što rad definira pojam usluga, takoer prikazuje i utjecaj marketinškog miksa na usluge. S ciljem boljeg definiranja prodaje usluga, rad analizira poslovanje poduzeća čija je primarna djelatnost prodaja usluga.
Abstract (english)
Throughout this paper, general information on the concept of the sale of services will be presented. More recently, there has been an increasing emphasis on services and how difficult it is to describe and fully measure their value. The big problem that arises when defining this term is that it is a ratio between the great role and importance, and on the other hand it is intangible and therefore it is not possible to fully evaluate its benefit or cost. Services often vary in nature as their sales are influenced by a number of factors that this paper presents. Apart from the fact that the services are charged, the interesting thing about them is that in each sale of service material things do not have to be used. In addition to defining the term services, the paper also illustrates the impact of the marketing mix on services. In order to define the sale of services, the paper analyzes the business of the company whose primary activity is the sale of services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:682150
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-05 13:08:19