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undergraduate thesis
VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.
2019. urn:nbn:hr:150:002869
Vrhar, Darko
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Vrhar, D. (2019). VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:002869

Vrhar, Darko. "VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:002869

Vrhar, Darko. "VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:002869

Vrhar, D. (2019). 'VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 07 February 2025, https://urn.nsk.hr/urn:nbn:hr:150:002869

Vrhar D. VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2025 February 07] Available at: https://urn.nsk.hr/urn:nbn:hr:150:002869

D. Vrhar, "VELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:002869

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Metadata
TitleVELEPRODAJNI PROCES NA PRIMJERU TVRTKE OSKAR d.o.o.
Title (english)WHOLESALE PROCESS ON TH EXAMPLE OF THE FIRM OSKAR Ltd.
AuthorDarko Vrhar
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad obrađuje značaj trgovine u cjelini s posebnim osvrtom na veleprodajne procese u trgovini. Rad obuhvaća uvod o trgovini, povijesni razvoj, zadatke koja trgovina ima, podjelu trgovine i značenje trgovine. Nadalje, rad obrađuje ulogu veleprodaje u kanalima distribucije, da li je potreban i poželjan posrednik u trgovini, koje su osnovne funkcije u kanalu distribucije i tko su sve sudionici u kanalu distribucije. Najznačajniji dio završnog rada obrađuje temu veleprodajnog procesa na primjeru tvrtke Oskar d.o.o. od samog osnutka poduzeća, lokacije prodajnih centara, način na koji je ustrojena nabava poduzeća, skladištenje i planovi za povećanje skladišnih kapaciteta, način kako funkcionira distribuciju robe i na kraju je opisan proces prodaje, organizacijska struktura i opis radnih mjesta u Sektoru veleprodaje te segmentacija kupaca po ostvarenom prihodu i budući planovi kako bi veleprodaja u poduzeću Oskar bila konkurentnija odnosno u trendu s modernim načinom poslovanja i kao takva dugoročno održiva.
Abstract (english)
This final paper addresses the significance of commerce in general, with a special focus on wholesale processes in commerce. The paper covers an introduction to commerce, its historical development, the scope of its functions, as well as its classification and significance. Furthermore, it deals with the role of wholesale in distribution channels, whether and to what extent its role of an intermediary in commerce is necessary and desirable, and identifies base functions of commerce as well as all the participants in the distribution channel. The most significant part of the final paper focuses on the topic of the wholesale process based on the case study of Oskar d.o.o. company. The case study covers the very foundation of the company, the location of its wholesale centres, the organisation of its supply system, warehousing and storage capacity increase plans, and the distribution system. In its final part it describes the sales system in the company, its organisational structure, a description of jobs in the wholesale sector, the segmentation of buyers in terms of generated revenue, as well as the company's future plans to increase their competitiveness as to modern business trends in order to maintain sustainability in the long run.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:002869
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-19 07:02:05