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INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"
Melita Radošević (2019)
College of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department
Cite this document

Radošević, M. (2019). INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE" (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:541328

Radošević, Melita. "INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:541328

Radošević, Melita. "INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:541328

Radošević, M. (2019). 'INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"', Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 03 April 2020, https://urn.nsk.hr/urn:nbn:hr:150:541328

Radošević M. INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE" [Undergraduate thesis]. Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2020 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:150:541328

M. Radošević, "INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"", Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:541328

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Metadata
TitleINTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"
Title (english)INTEGRATED MARKETING COMMUNICATION "PODRAVKE"
AuthorMelita Radošević
MentorŽeljka Borzan (mentor)
Committee memberMiljenko Šmit (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterCollege of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad obrađuje kako marketing poduzeća Podravka d.d. utječe na nas kao kupce u odabiru raznih Podravkinih proizvoda, te zadovoljstva nas kupaca u njihovom korištenju. Predstavljeno je poduzeće Podravka, brandovi i proizvodi koji su nastali osluškujući potrebe potrošača kroz dugogodišnje iskustvo i usavršavanja. Obrađeni su konkurentski proizvodi i konkurencija te je napravljena SWOT analiza. Osim što se rad dotiče na koji način tj. pomoću kojih komunikacijskih kanala Podravka komunicira s potrošačima prikazani su i rezultati provedenog anketnog upitnika. Istraživanje je provedeno u razdoblju 10. – 30. lipnja 2019. godine na 307 ispitanika. Na osnovu podataka dobivenih osobnim istraživanjem i provedene ankete, o Podravkinim i konkurentskim proizvodima te promidžbi, izveden je zaključak završnog rada.
Abstract (english)
This paper addresses the influence of marketing activities performed by Podravka d.d. on the ways customers select specific products as well as their satisfaction levels. It introduces both the company and its brands and products created using years of experience and improvement and responding to the needs of customers. Competitive products and competition were analyzed and SWOT analysis was performed. The paper shows how Podravka communicates with consumers, ie. which communication channels it uses. Additionaly, it presents the survey results. The survey was conducted in the period from the 10th to the 30th of June, 2019 among 307 respondents. Based on the data obtained from personal research and the survey on products made by Podravka and competitive companies and promotions, the final conclusion was drawn.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:541328
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-09-30 07:59:57