Sales is everything. This statment may sound very arrogant, but most of our needs, everything that really makes us – people comes from sales. Sales actually keep most businesses alive. Sales include market research, the realization of industrial and various services in the demand market and all the planinng activities, organizing and managing goods and services. The main goal of every company is to make profit, and in order to achieve the set goal it is necessary to master the sale. It is impossible to master the sale using various text books, but one needs to systematically work, and in addition to this, training is also important because of the changing market and the growing impact of globalization. Sales business should be understood as a modern business logic whose main goal is to maximize the results of business activities in a practicular market. In these modern times there is a growing number of indicators of increasing competition in the market and the growing role of large companies, where small and medium – sized companies are much more difficult to survive in the market. The way a medium – sized company struggles with bigger competition can been seen on the example of company „Super Anja“ Llc. The market circumstances put additional pressure on their performance and push for new ways of competing. In the company „Super Anja“ Llc. engaged in providing of catering, tourist services and the sale of consumer goods. This can serve as an example of successful business and the appropriate way to fight against so – called large companies to survive in the market.