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undergraduate thesis
KATOLOŠKA PRODAJA NA PRIMJERU FARMASI
2019. urn:nbn:hr:150:522897
Doboš, Matea
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Doboš, M. (2019). KATOLOŠKA PRODAJA NA PRIMJERU FARMASI (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:522897

Doboš, Matea. "KATOLOŠKA PRODAJA NA PRIMJERU FARMASI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:522897

Doboš, Matea. "KATOLOŠKA PRODAJA NA PRIMJERU FARMASI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:522897

Doboš, M. (2019). 'KATOLOŠKA PRODAJA NA PRIMJERU FARMASI', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 10 April 2025, https://urn.nsk.hr/urn:nbn:hr:150:522897

Doboš M. KATOLOŠKA PRODAJA NA PRIMJERU FARMASI [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2025 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:150:522897

M. Doboš, "KATOLOŠKA PRODAJA NA PRIMJERU FARMASI", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:522897

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Metadata
TitleKATOLOŠKA PRODAJA NA PRIMJERU FARMASI
Title (english)FARMASI AS AN EXAMPLE OF CATALOG SALES
AuthorMatea Doboš
MentorSandra Mrvica Mađarac (mentor)
Committee memberMirjana Nedović (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodaja putem kataloga je jedna od metoda prodaje koje poduzeće može koristi za prodaju proizvoda. Početci kataloške maloprodaje započeli su 1872. godine u Sjedinjenim Američkim Državama kada je poduzeće Montgomery Ward izdalo svoj prvi katalog namijenjen za obitelj u ruralnom području. Svrha i cilj ovog završnog rada na temu kataloška prodaja na primjeru Farmasi da se bolje upozna s poslovanjem same prodaje putem kataloga, što je katalog, koje vrste kataloga imamo i kakvi su nedostaci i prednosti kataloške prodaje i koliko je zapravo kataloška prodaja učinkovita. Uz to spomenut će se i kataloški izložbeni salon, izazovi i prilike kataloške maloprodaje ali i svjetsko tržište kataloške maloprodaje. Cijelo to poslovanje kataloške prodaje i kako ona funkcionira će biti objašnjenja na primjeru poduzeća Farmasi koja se inače bavi prodajmo kozmetike.
Abstract (english)
Catalogue sales system is a method of retailing which can be used by a company to sell its products. The origins of catalogue sales go back to 1872 when an American retailer Montgomery Ward issued his first catalogue targeted at rural families.The main goal of this final thesis is to take the example of Farmasi’s catalogues and, by virtue of analyzing them, get to know the basics of catalogue sales, what a catalogue is, what types of catalogues there are, the advantages and drawbacks of catalogues, as well as the efficiency of this retailing method. I will also write about catalogue showrooms, challenges and opportunities of catalogue retailing, as well as the world market of catalogue retailing. By taking the example of Farmasi, a company selling cosmetics, this thesis will explain how a catalogue merchant operates.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:522897
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-21 09:02:25