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undergraduate thesis
INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"
Pušić, Krešimir (2019)
College of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Pušić, K. (2019). INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA" (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:872747

Pušić, Krešimir. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:872747

Pušić, Krešimir. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:872747

Pušić, K. (2019). 'INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"', Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 06 June 2020, https://urn.nsk.hr/urn:nbn:hr:150:872747

Pušić K. INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA" [Undergraduate thesis]. Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2020 June 06] Available at: https://urn.nsk.hr/urn:nbn:hr:150:872747

K. Pušić, "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"", Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:872747

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Metadata
TitleINTEGRIRANA MARKETINŠKA KOMUNIKACIJA "INTELA"
Title (english)INTEGRATED MARKETING COMMUNICATION OF "INTEL"
AuthorKrešimir Pušić
MentorŽeljka Borzan (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterCollege of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-10-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad govorit će o integriranoj marketinškoj komunikaciji. Sama integrirana marketinška komunikacija je kombinacija različitih komunikacijskih oblika, s ciljem ostvarenja najučinkovitije komunikacije između poduzeća i kupaca. U teorijskom dijelu objašnjavaju se osnovni pojmovi marketinga i komunikacije te njihove vrste, procesni modeli i elementi. Također se objašnjava pojam integrirane marketinške komunikacije, njezini oblici te primjena. U istraživačkom dijelu ovoga rada sama će se primjena integrirane marketinške komunikacije prikazati na primjeru jednog svjetskog poznatog američkog poduzeća pod nazivom Intel.
Abstract (english)
This paper will talk about integrated marketing communication. Integrated marketing communication is a combination of different forms of communication, with the aim of achieving the most effective communication between businesses and customers. The theoretical part explains the basic concepts of marketing and communication and its types, its process model, its elements, as well as the concept of integrated marketing communication, its forms and applications. In the research part of this paper, the application of integrated marketing communication will be exemplified by an internationally known American company called Intel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:872747
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-08 11:01:28