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undergraduate thesis
ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI
2019. urn:nbn:hr:150:001946
Mitrović, Nikolina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Mitrović, N. (2019). ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:001946

Mitrović, Nikolina. "ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:001946

Mitrović, Nikolina. "ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:001946

Mitrović, N. (2019). 'ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:150:001946

Mitrović N. ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:150:001946

N. Mitrović, "ANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:001946

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Metadata
TitleANALIZA PROCESA DONOŠENJA ODLUKE O KUPNJI
Title (english)ANALYSIS OF THE DECISION- MAKING PROCESS ABOUT THE PURCHASE
AuthorNikolina Mitrović
MentorŽeljka Borzan (mentor)
Committee memberDarija Ivanković (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberŽeljko Sudarić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome radu cilj je bio analizirati proces donošenja odluka o kupnji, koje su to odluke koje potrošač donosi pri kupnji nekog proizvoda. U teorijskom dijelu, na samom početku, definira se tko je potrošač i što je ponašanje potrošača s naglaskom na proces donošenja odluka o kupnji. Proces donošenja odluke analizira se kroz pet faza: spoznaja problema, traženje informacija, vrednovanje alternativa, odluka o kupnji i poslijekupovni procesi. U istraživačkom dijelu analizirane su odluke potrošača o kupnji kroz anonimnu anketu.
Abstract (english)
The aim of this paper was to analyse the decision-making process as it relates to purchasing decisions, regarding the decisions made by consumers when purchasing a product. The theoretical part at the beginning of the paper contains the definition of consumers and their behaviour, with the emphasis on the on the decision-making process when making purchase. The process of reaching a decision on a purchase has been analysed through five stages: identifying the problem, seeking information, evaluating alternatives, the purchasing decision, and the post-purchase processes. The research part contains the analysis of the anonymous survey on consumers purchasing decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:001946
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-21 09:17:02