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undergraduate thesis
ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI
2020. urn:nbn:hr:150:802795
Zetović, Dino
College of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Zetović, D. (2020). ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:802795

Zetović, Dino. "ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:802795

Zetović, Dino. "ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:802795

Zetović, D. (2020). 'ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI', Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:150:802795

Zetović D. ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI [Undergraduate thesis]. Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:150:802795

D. Zetović, "ULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI", Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:802795

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Metadata
TitleULOGA I UTJECAJ INTERNETA NA MARKETING U TRGOVINI
Title (english)THE ROLE AND IMPACT OF THE INTERNET ON IN-STORE MARKETING
AuthorDino Zetović
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterCollege of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu obradit će se tema uloge i utjecaja interneta na marketing u trgovini. Cilj je ovoga rada, na temelju iznešenih podataka, praktičnih primjera i istraživanja, donijeti određene zaključke o navedenoj temi. U radu se primarno koriste deduktivne metode analize i deskripcije te se uz to definira opći pojam marketinga s njegovim funkcijama, kao i njegov razvoj, marketing u trgovini i uloga i utjecaj interneta na marketingu u trgovini. Kroz primjere se objašnjava korištenje marketinga u trgovini. Nadalje, radi se istraživanje kako i na koje to načine internet utječe i može utjecati na potrošače te se pojašnjava kako se taj utjecaj sveukupno odražava na marketing u trgovini.
Abstract (english)
The final paper will cover the role and impact of the internet on trade marketing. The aim of this paper, based on the presented data, practical examples and research is to draw certain conclusions on this topic. The paper primarily uses deductive methods of analysis and description, it also defines the general concept of marketing with its functions, as well as its development, trade marketing and the role and influence of the internet on trade marketing. The use of trade marketing is explained through examples. Furthermore, research is being done on how and in what ways the internet affects and can affect consumers, and it is explained how is this reflected in overall trade marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:802795
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-26 07:37:32