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undergraduate thesis
BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU
2020. urn:nbn:hr:150:205672
Abramović, Antonio
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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Abramović, A. (2020). BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:205672

Abramović, Antonio. "BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:205672

Abramović, Antonio. "BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:205672

Abramović, A. (2020). 'BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:205672

Abramović A. BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:150:205672

A. Abramović, "BUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:205672

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Metadata
TitleBUDUĆNOST PROIZVODA TRGOVAČKIH MARKI I TRENDOVI NA TRŽIŠTU
Title (english)THE FUTURE OF BRANDED PRODUCTS AND MARKET TRENDS
AuthorAntonio Abramović
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberSanja Gongeta (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad na temu „Budućnost proizvoda trgovačkih marki i trendovi na tržištu“ pokriva uvod o trgovačkim markama, usporedbu trgovačkih marki nasuprot brandova te se navodi primjeri trgovačkih marki i brandova kako bi se prikazala primjena teorije u industriji. U samom početku rad uvodi temu o vlasništvu i elementima marke te slučaju Spider – Podravka i njihovom sukobu za titulu vodećeg proizvođača čajeva na tržištu. Obrazložena je konkurencija te njena uloga na tržištu. U nastavku pojašnjava se uloga trgovačkih marki, širenje ponude tvrtke Konzum te važnost uvođenja hrvatskih proizvoda u asortiman trgovačkih lanaca u Hrvatskoj. Trendovi na tržištu pojašnjavaju se kroz djelatnosti, zatim prihodima i samoj snazi marke s posebnim naglaskom na tržište s bijelom tehnikom. Budućnost trgovačkih marki i uloga marketinških strategija opisana je na primjeru Osječke pivovare.
Abstract (english)
The final paper with the topic "The Future of Private Label Products and Market Trends" includes an introduction on private labels, a comparison of private labels versus brands, and examples of private labels and brands demonstrating the application of theory in the industry. At the very beginning, the paper introduces the topic of label ownership and elements and the case of Spider v. Podravka and their rivalry for the title of the leading tea producer in the market. An explanation is given of competition and its market role. The role of private labels is described in the following sections, as well as the expansion of the Konzum product range and the importance of introducing Croatian products among those offered by the supermarket chains in Croatia. The market trends are elaborated on in terms of economic activities, revenues and label strength, with a special emphasis on the household appliances market. The future of private labels and the role of marketing strategies is described using the example of the Osječka pivovara brewing company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:205672
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-09 11:25:52