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undergraduate thesis
PRODAJNO POSLOVANJE U PODUZEĆU INA D.D.
2020. urn:nbn:hr:150:760766
Kampel, Anamaria
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Kampel, A. (2020). PRODAJNO POSLOVANJE U PODUZEĆU INA D.D. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:760766

Kampel, Anamaria. "PRODAJNO POSLOVANJE U PODUZEĆU INA D.D.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:760766

Kampel, Anamaria. "PRODAJNO POSLOVANJE U PODUZEĆU INA D.D.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:760766

Kampel, A. (2020). 'PRODAJNO POSLOVANJE U PODUZEĆU INA D.D.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 21 September 2023, https://urn.nsk.hr/urn:nbn:hr:150:760766

Kampel A. PRODAJNO POSLOVANJE U PODUZEĆU INA D.D. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2023 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:150:760766

A. Kampel, "PRODAJNO POSLOVANJE U PODUZEĆU INA D.D.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:760766

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Metadata
TitlePRODAJNO POSLOVANJE U PODUZEĆU INA D.D.
Title (english)SALES BUSINESS IN INA COMPANY
AuthorAnamaria Kampel
MentorSandra Mrvica Mađarac (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodaja predstavlja čin kojim je nešto prodano. Zadaća prodaje je proizvedenu robu ponuditi kupcu te tu istu robu zamijeniti za novac te tako ostvariti dobit. Kako bi prodajna funkcija u poduzeću bila uspješna potrebo je redovito istraživanje tržišta kako bi se saznalo koje su trenutne potrebe na tržištu, odnosno kako bi se proizvodila roba za koju postoji potražnja na tržištu. Također je potrebno uskladiti cijenu robe s konkurencijom i tržištem. Poduzeće INA svakodnevno radi na poboljšanju i razvijanju svoje maloprodajne mreže kroz ulaganja u maloprodajna mjesta te unapređenje kvalitete usluga kupcima. Osim prodaje visokokvalitetnih motornih goriva, auto plina te plina u bocama, na benzinskim postajama INA pruža široku mogućnost opskrbe robom široke potrošnje i asortimana ulja i maziva te pruža dodatne usluge prilagođene zahtjevima i potrebama kupaca. Maloprodaja upravlja regionalnom mrežom od više od 500 maloprodajnih mjesta u Hrvatskoj te susjednim zemljama Bosni i Hercegovini, Sloveniji i Crnoj Gori. INA u Hrvatskoj drži vodeću poziciju, a maloprodajna mjesta su prepoznatljiva mjesto kupnje.
Abstract (english)
Selling is the act by which something is sold. The task of the sale is to offer the produced goods to the buyer and exchange those same goods for money and thus make a profit. In order for the sales function in the company to be successful, it is necessary to regularly research the market in order to find out what the current needs of the market are, ie to produce goods for which there is a demand in the market. It is also necessary to align the price of goods with competition and the market. INA works every day to improve and develop its retail network through investments in retail outlets and improving the quality of customer service. In addition to the sale of highquality motor fuels, car gas and bottled gas, INA petrol stations offer a wide range of consumer goods and a range of oils and lubricants, as well as additional services tailored to customer requirements and needs. Retail operates a regional network of more than 500 retail outlets in Croatia and neighboring countries Bosnia and Herzegovina, Slovenia and Montenegro. INA holds the leading position in Croatia, and retail outlets are a recognizable place to buy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:760766
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-06 08:14:29