prikaz prve stranice dokumenta INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.
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undergraduate thesis
INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.
2020. urn:nbn:hr:150:034477
Alšić, Lara
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Alšić, L. (2020). INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:034477

Alšić, Lara. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:034477

Alšić, Lara. "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:034477

Alšić, L. (2020). 'INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:034477

Alšić L. INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:150:034477

L. Alšić, "INTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:034477

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Metadata
TitleINTEGRIRANA MARKETINŠKA KOMUNIKACIJA - BOROVO d.d.
Title (english)INTEGRATED MARKETING COMMUNICATIONS - BOROVO d.d.
AuthorLara Alšić
MentorŽeljka Borzan (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema mog završnog rada je Integrirana marketinška komunikacija na primjeru poduzeća Borovo d.d. U nastavku rada objasniti ćemo općenito što je komunikacija, kakvi oblici komunikacije postoje i od čega se sastoji model procesa komunikacije. Zatim ćemo nešto više reći o integriranoj marketinškoj komunikaciji i o njezinih sedam oblika. Govoriti ćemo o oglašavanju, izravnoj marketinškoj komunikaciji, unapreĎenju prodaje, osobnoj prodaji, odnosima s javnošću, publicitetu i vanjskom oglašavanju. I za kraj ćemo nešto reći o poduzeću Borovo d.d. i objasniti ćemo kako izgleda integrirana marketinška komunikacija na njihovom primjeru.
Abstract (english)
The subject of my graduation is Intergrated marketing communication on the example of Borovo d.d. company. In the continuation we will explain in general what communication is, what forms of communication exist and what the model of the communication process consists of. Then we will say something more about intergraded marketing communication and its seven forms. We will talk about advertising, direct marketing communication, sales promotion, personal sales, public relations, publicity and outdoor advertising. And finally we will say something about Borovo d.d. and we will explain what integrated marketing communication looks like on their example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:034477
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-17 13:44:07