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undergraduate thesis
POLITIČKA MARKETINŠKA KOMUNIKACIJA
2021. urn:nbn:hr:150:099095
Šarić, Mirela
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Šarić, M. (2021). POLITIČKA MARKETINŠKA KOMUNIKACIJA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:099095

Šarić, Mirela. "POLITIČKA MARKETINŠKA KOMUNIKACIJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:099095

Šarić, Mirela. "POLITIČKA MARKETINŠKA KOMUNIKACIJA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:099095

Šarić, M. (2021). 'POLITIČKA MARKETINŠKA KOMUNIKACIJA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:150:099095

Šarić M. POLITIČKA MARKETINŠKA KOMUNIKACIJA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:150:099095

M. Šarić, "POLITIČKA MARKETINŠKA KOMUNIKACIJA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:099095

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Metadata
TitlePOLITIČKA MARKETINŠKA KOMUNIKACIJA
Title (english)MARKETING COMMUNICATION IN POLITICS
AuthorMirela Šarić
MentorŽeljka Borzan (mentor)
Committee memberMirjana Nedović (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Do promjena u strukturi i pravcu izbornih kampanja došlo je zbog raspada tradicionalnih društvenih veza, ali i zbog razvoja masovnih medija i paralelno s tim uspona političkog marketinga. Temeljne komponente političkog marketinga su: analiza, razvoj, provođenje i upravljanje strateškim kampanjama. Uz pomoć istih nastoji se potaknuti javno mnijenje, ali i promicati vlastita ideologija. Fokus je svakako na tržišnim vrijednostima, ali i ideologijama kandidata unutar pojedine političke stranke. Ovim radom obuhvaćen je pojam marketinške komunikacije i njegova osnovna načela te pojam i značajke političke komunikacije u okviru koje su analizirane ključne odrednice, ali i pojedinačne uloge odnosa s javnošću, marketinga i medija te izborna promidžba u RH.
Abstract (english)
Changes in the direction and structure of election campaigns have happened due to the breakdown of traditional social ties, but also due to the development of mass media and the rise of political marketing. The basic components of political marketing are analysis, development, implementation, and management of strategic campaigns. With this type of help, they try to encourage public opinion, but also promote their own ideology. The focus is on market values, but also on the candidates’ ideologies within a particular political party. This paper covers the concept of marketing communication and its basic principles, as well as the concept and features of political communication within which the most important determinants are analyzed, as well as individual roles of public relations, marketing, media, and election campaigning in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:099095
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-28 07:25:08