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undergraduate thesis
MLIJEKO KAO TRGOVAČKA ROBA
2023. urn:nbn:hr:150:673754
Tilhof, Luka
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Tilhof, L. (2023). MLIJEKO KAO TRGOVAČKA ROBA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:673754

Tilhof, Luka. "MLIJEKO KAO TRGOVAČKA ROBA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:673754

Tilhof, Luka. "MLIJEKO KAO TRGOVAČKA ROBA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:673754

Tilhof, L. (2023). 'MLIJEKO KAO TRGOVAČKA ROBA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:673754

Tilhof L. MLIJEKO KAO TRGOVAČKA ROBA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:150:673754

L. Tilhof, "MLIJEKO KAO TRGOVAČKA ROBA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:673754

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Metadata
TitleMLIJEKO KAO TRGOVAČKA ROBA
Title (english)MILK AS A MERCHANDISE
AuthorLuka Tilhof
MentorDrago Šubarić (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberDrago Šubarić (član povjerenstva)
Committee memberAntun Jozinović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mlijeko je tekućina koju luče ženke svih vrsta sisavaca i sekret je mliječne žlijezde. Fiziološka uloga mlijeka je vidljiva kroz prisutnost specifičnih antitijela i velike hranjive vrijednosti. Mlijeko sadrži organske i anorganske tvari. Zbog oskudice proizvodnje mlijeka u Republici Hrvatskoj zakonodavstvo je postavilo blage normative koji su neusporedivi s europskim standardima. Tržišna struktura označava veličinu moći prodavača i kupca u različitim tržištima i njihovo ponašanje s obzirom na moć koju imaju. Tržište se sastoji od savršene i nesavršene konkurencije gdje se nesavršena konkurencija dijeli na monopol, monopolističku konkurenciju i oligopol. Kako bi se ostvarili marketinški ciljevi mljekari upoznavaju pojedine elemente marketing miksa te kako bi marketing bio uspješan bitno je da funkcionira kao marketing bilo kojeg drugog proizvoda.
Abstract (english)
Milk is a liquid secreted by the females of all mammal species and it is the secretion of the mammary gland. The physiological role of milk is evident through the presence of specific antibodies and high nutritional value. Milk contains organic and inorganic substances. Due to the scarcity of milk production in the Republic of Croatia, legislation has established mild regulations that are incomparable to European standards. Market structure denotes the size of the seller's and buyer's power in different markets and their behavior considering the power they possess. The market consists of perfect and imperfect competition, where imperfect competition is divided into monopoly, monopolistic competition, and oligopoly. In order to achieve marketing objectives, dairy farmers familiarize themselves with individual elements of the marketing mix, and for marketing to be successful, it is essential that it functions like marketing any other product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:673754
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-25 07:40:33